The 2024 Ford Mustang started shipping to dealers last week and a number of them are celebrating with markups.
While there are countless examples, we’ll rattle off a few including Glockner South Point Ford in Ohio, which has slapped a $5,000 markup on a Mustang Dark Horse. As a result, they want $66,065 for a pony car that stickers for $61,065.
That’s sadly cheap compared to Feyer Ford of Edenton, which wants an extra $10,000 for their Dark Horse. It has an MSRP of $68,595 but they’ve shamelessly listed it for $78,595.
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Dark Horses aren’t the only Mustangs with markups as South Carolina’s Classic Ford of Columbia has a Mustang GT Premium listed for $61,250 despite wearing an MSRP of $58,750. Things are slightly better in Texas as Rockwall Ford is asking $58,313 for a $57,215 Mustang GT.
Thankfully, a number of dealers seem to be selling cars for their sticker price or are at least smart enough not to advertise huge markups online. In particular, Performance Ford of East Hanover, New Jersey has their $71,705 Mustang Dark Horse listed for $71,705. Indiana’s O’Daniel Ford is even offering a $500 discount on a Mustang GT Premium.
While those are just a few examples, they should serve as a reminder to shop around as it could save you $10,000 or more. It also pays to be wary of dealer-installed equipment as some are adding wheel locks and protection packages to add hundreds of dollars to the purchase price.
