During the launch of the Toyota Century SUV in Japan earlier today, the automaker previewed two interesting versions of its new flagship offering. We’re talking about a performance-focused GRMN trim, and a presumably one-off cabriolet commission as an example of the extensive personalization options.
Starting with the most unconventional of the two, the four-door luxury convertible SUV appeared in a single teaser during the official presentation. Toyota’s Chief Branding Officer Simon Humphries commented that the customization possibilities are “endless and open to discussion” while pointing his finger to the soft-top variant of the plug-in hybrid SUV.
More: Hyundai Santa Fe Cabriolet Is Likely The World’s Only Four-Door, Seven-Seat Convertible SUV
Toyota made it clear that besides the extensive personalization program, it is open to creating one-of-a-kind versions of the Century with the help of “master craftspeople”. The automaker said that details about the program will be announced “as soon as they are determined”, hinting that they might be already in discussions with prospective buyers. We don’t know if the convertible is currently under development, but such a unique offering would certainly cost more than the ¥25,000,000 ($169,580) of the standard Century SUV.
Hotter GR-Branded Trim
Another interesting version of the luxury SUV with a potentially wider availability comes from the Gazoo Racing department and looks like it will be the least chauffeur-driven from the range.
The Chief Branding Officer didn’t get into specifics, but he said: “If you want to drive the vehicle yourself for the weekend, the GRMN will certainly not disappoint”. It is interesting that Simon Humphries called it GRMN, as this is the moniker used for the most extreme performance-focused models, positioned above the GR (serious sports models), the milder GR Sport (entry-level sports models), and the GR Parts (accessories).
The production-ready prototype highlighted in the presentation was parked next to the standard model allowing us a direct comparison. Besides the GR emblem on the grille and the darker bi-tone livery, the sporty SUV featured a redesigned bodykit. Visual upgrades included a pronounced splitter with Century lettering, side skirts, and a rear diffuser, all made from carbon fiber. Those were combined with a new set of black 22-inch alloy wheels, red brake calipers, and a seemingly lowered suspension. Another cool feature is the sliding rear doors which will be an option for the Century SUV.
If the model turns out to be a GRMN, it will likely gain performance modifications alongside the sharper chassis setup (revised suspension, steering, and stronger brakes) which should be considered a given. In standard form, the Century SUV comes fitted with a 3.5-liter V6 plug-in hybrid powertrain producing 406 hp (303 kW / 412 PS). Power is transmitted to all four wheels via an e-CVT gearbox and the E-Four Advanced AWD system.
We hope that Toyota will reveal more information about the convertible and GRMN version of its new model in the near future. Until then, you can watch the official presentation below and drop ideas about future custom-made Century SUVs in the comments section below.