Bugatti has partnered with sportswear giant Adidas and dropped a handful of tantalizing teasers believed to be previewing a special football (or soccer for Americans) boot.
The collaboration was first teased on Instagram two days ago by both the official accounts for Bugatti and Adidas Football. It shows the rear end of a carbon fiber-clad Chiron as well as a sketch of the all-conquering hypercar but it is the second teaser that is the more exciting and revealing.
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This second teaser shows a sheet being lifted off a carbon fiber box with Adidas and Bugatti branding. The lid is then shown opening up before the video quickly ends. In all likelihood, a pair of special boots will be found inside this box. If the two companies have collaborated on a set of boots, it’s obviously a little too early to know what they’ll look like but we suspect they may have some materials inspired by the weave of carbon fiber, as well as some classic Bugatti Blue accents.
It also remains unclear if the boot will be a special pair for an individual player or if they will be available to the general public. If it’s the latter then they could be quite pricey, fitting of the Bugatti name. Fortunately, we don’t have to wait long to find out as the collaboration will launch on November 1.
This is not the first time that a VW Group brand has partnered with Adidas. In 2016, Porsche Design and Adidas joined forces to create a limited-edition football boot clad in black leather with bronze accents and carbon fiber on the base. Just 1,500 pairs of these special boots were produced, each with a retail price of €300 in Europe or $300 in the U.S.
