The SEMA Show is being reimagined this year and a big part of that effort is the all-new SEMA Fest, which is being held at the Las Vegas Festival Grounds on November 3 and 4.
Organizers have pitched the event as a music festival with a side of car show, and it features millennial-friendly acts including Bush, Incubus, Third Eye Blind, and Imagine Dragons. The latter group is in the news today as they’ve teamed up with SEMA and Galpin Auto Sports to create a retro-inspired Ford Bronco.
Set to debut next week, the one-off model is based on the Bronco Badlands and features a host of upgrades including Body Armor 4X4 bumpers and an IAG grille. They’re joined by Rigid Industries auxiliary lights as well as Oracle head- and taillights.
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The upgrades don’t end there as the Bronco has been equipped with a Front Runner roof rack that features a Recon Recovery rooftop tent and awning. They’re joined by custom Fifteen52 aluminum wheels that are wrapped in 37-inch Toyo Open Country M/T tires.
Other highlights include a 2.5-inch Camburg lift kit and Bilstein shocks. The model also sports an eye-catching Eruption Green body that contrasts with a gold roof and grille.
Moving inside, the Bronco has been equipped with a custom Katzkin interior as well as a Rockford Fosgate audio system. The team also added an assortment of accessories including a built-in fridge, two camping chairs, and a firepit from Front Runner.
There’s no word on what’s under the hood, but the engine has been outfitted with a Roush performance air induction system. It promises to provide “improved airflow to the engine while keeping harmful dirt and debris out.”
Following its debut next week, the Bronco will be auctioned off with proceeds benefiting the Tyler Robinson Foundation which is a nonprofit setup by Imagine Dragons. The organization is dedicated to supporting children battling pediatric cancer.
