To call the Lamborghini Urus a success is to do the SUV a disservice. The thing is a money-printing juggernaut, helping boost Lamborghini’s sales from 3,815 in 2017 to 9,233 last year. But the Urus is no spring chicken, having first hit the market in 2018, and while the supercar brand has been able to hold off on producing a PHEV variant due to strong demand for the standard SUV, it can’t afford to wait much longer.
According to CEO Stephan Winkelmann, the PHEV Urus will be launched in 2024 and buyers will have no option but to accept plug-in power because Lambo will drop a straight ICE option. Full details of the PHEV powertrain aren’t known yet, but it’s believed to share substantially with Porsche’s new Cayenne Turbo S E-Hybrid.
The Porsche was overhauled for 2024 and now generates a stonking 729 hp (739 PS) and 700 lb-ft (949 Nm) from its electrically-assisted 4.0-liter V8 engine, making it far more powerful than the current ICE Urus, which can only muster 657 hp (666 PS). The latest version of the hot Cayenne hybrid features a 25.9 kWh battery pack, up from 14.1 kWh in its earlier incarnation, and we’d expect something similar in the Urus, along with a real-world EV range of about 30 miles (48 km).
Related: You Can’t Buy A Lamborghini With Pure ICE Anymore As They’re All Sold Out
What the Porsche and Lamborghini won’t share is a price. The Cayenne is expected to cost less than $200,000, but we imagine the 2025 Urus PHEV will come in closer to the $270k of today’s Performante range-topper than the $238k of the base Urus.
Compared with the changes under the skin, the interior and exterior styling updates Lamborghini has planned are mild. There’s a subtly re-shaped front bumper and a new design of DRL, both seen in these images, plus some re-profiling of the rear hatch. Inside, drivers will be met with a larger infotainment screen, aluminum-look trim, and new console switchgear.
