Goldfinger is fondly remembered as one of the best James Bond movies of all time. It won an Oscar, became the fastest-grossing movie of its time, and gave us such legendary lines as “A martini. Shaken, not stirred.” And now, drivers in the U.K. can celebrate the film wherever they go, with a number plate just like the one in the movie.
Primo Registrations is giving Great British movie buffs the opportunity to buy the “AU 1” number plate for their car. But it won’t come cheap. The company is asking for £300,000 ($374,597 USD at current exchange rates) for it.
If you need to have your memory jogged as to the significance of the plate, it adorned the front of Auric Goldfinger’s gold-coated Rolls-Royce Phantom III in the film. More than just set dressing, the car became a plot point.
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“This number plate ranks among the best of iconic plates, primarily due to its association with the infamous car used by Goldfinger and Oddjob to smuggle gold out of the country,” said Peter Johnson, managing director of Primo Registrations.
James Bond (played by highly imitable Sean Connery) also uses one of his famed gadgets, a tracking device, to follow the Rolls-Royce. The letters “AU” are also a reference to the villain’s obsession, as they form the elemental symbol for gold. The writers weren’t being subtle.
If you’re a James Bond fan who thinks it would be kinda of nifty to have a personalized license plate that nods to one of the franchise’s most legendary films, but who’s wondering how in the holy blazes someone could pay hundreds of thousands of pounds for what amounts to a pretty subtle reference, well, there’s some context.
In the U.K., short number plates tend to sell for a lot of money. Primo Registrations reports that plates with two letters and a single digit frequently sell for hundreds of thousands of pounds. However, the record holder is one that reads “25 O,” which now lives on a Ferrari 250 GTO.
The site suggests that, like highly sought-after classic cars, the plate could act as a sort of investment for the buyer, which apparently made a nice little profit for the last person to sell it. Will that make this plate… good as gold?