We knew markups were coming to the Demon 170 and in fact, we reported on them when the car first went on sale. Now that dealers are getting the cars on their lots the insane prices are back and here’s the worst part: many people are willingly paying tens of thousands over the MSRP. Hopefully, you’re not a die-hard Mopar fan who had wished they could buy one of these for what Dodge told customers it was worth.
Dealers are somewhat notorious for hiding prices when they’re above MSRP. They don’t like being shamed for price gouging and they certainly don’t want to compete (because they can’t) with dealers who are willing to sell at MSRP. What you might not know is that private groups like the Demon 170 For Sale & Parts one on Facebook are places where pricing is more transparent.
It’s there that we found countless Demon 170 examples, all with blatant price gouging and evidently customers willing to pay it anyway. One post features a Demon with an MSRP of $117,956 and an asking price of $210,000. The top comment? “Good price.” The second comment? “Buyer at 75 over” to which the seller responds “sorry man you and everyone else.”
Read: $133k Dodge Challenger SRT Demon 170 Slapped With Diabolical $250k Markup
The car in our lead image is on sale on eBay and is already bid up to $179,405. Before it made it that high a person offered $150,000. The MSRP is “only” $122,346. The response was simple and flippant “not happening.” That attitude is all too normal in the community there as the smallest markup we’ve seen is $70,000 over MSRP. That’s still Porsche 911 GT3 money and we’re still talking about a Dodge Challenger.
Another car priced at $210,000 has a comment saying “That’s not even a bad price. Here in California we sold our for a little bit more.” Another social media user believes that values are going to climb even higher. What’s clear is that whatever threats Dodge made in the past to de-incentivize these practices did little to no good whatsoever for real die-hard enthusiasts who could just barely afford the Demon 170 at the price Dodge told them they should pay.
