Super Bowl contests are a big draw, but few are as ambitious as DoorDash’s over-the-top promotion.
So what makes it so special? The company plans to give away everything featured in Super Bowl commercials this year. As a result, one lucky person will win roughly half a dozen new vehicles as well as countless other items.
The company bills the contest as a “first-of-its-kind sweepstakes that shows how consumers can get just about anything on DoorDash.” Speaking of which, the winner can expect vehicles, food, self-care products, and even tax services.
There’s a list on DoorDash-All-The-Ads.com and it includes a Kia EV9, an undisclosed Volkswagen, and a Kawasaki off-road vehicle. Judging by other previously announced Super Bowl ads, the winner can also expect to receive a BMW and a Toyota Tacoma.
Other items are slated to include Popeyes chicken, Oreo cookies, Reese’s peanut butter cups, and a 30 lb (14 kg) bucket of mayonnaise. That being said, there are a few caveats and lawyers decided some things can’t be given away.
More: BMW, VW, And Kia To Promote New EVs During Super Bowl LVIII
In particular, the ad for BetMGM will be rewarded as a Lion plushie in a nod to their logo. Likewise, the State Farm ad will be credited in the form of a red polo shirt and khakis, so you can cosplay as ‘Jake from State Farm.’ As DoorDash explained, “Legally, we can’t give you insurance.”
There’s a whole host of terms and conditions, but the approximate value of the prizes is expected to be between $340,000 and $480,000. Contestants will have to watch DoorDash’s Super Bowl commercial for a promo code, which can then be entered on the aforementioned site.
