Go back to 25 years to the period just before Audi took control and you’d see that Lamborghini – by that time with just one car, the Diablo, in its lineup – was only selling a couple of hundred units a year.
Even if you just looked back a decade from now, by which time it had two model lines, output had only climbed to a couple of thousand units. But last year the folks at SantA’gata made five times that number.
Total Lamborghini output for 2023 came to 10,112, the first time in the company’s 60-year history that production had topped 10k. It was up 10 percent on 2022’s figure, and none of that success can be attributed to the new hybrid Revuelto, which was shown in 2023, but won’t reach customers until this year.
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As you’ve no doubt guessed, the Urus SUV accounted for most of the showroom traffic, despite it not being in the first flush of youth and spy shots of a facelifted car swirling around the web. The Urus notched up 6,087 deliveries, while the Huracan, which will be replaced this year by a new hybrid junior supercar, registered 3,962 sales, that figure up from 3,113 recorded in 2022.
The Aventador was busy being phased out and Lamborghini only sold 12 of them, plus 51 Few-Off specials like the Countach, so V12 cars only accounted for a tiny percentage of overall output. With that in mind, you can imagine that total production could soar past 13,000 during this decade when the Reveulto, Huracan successor, facelifted and hybridised Urus and the upcoming EV are all on the menu.
Looking at the figures by region reveals that the combined EMEA (Europe and Middle East) consumed the most Lambos, deliveries climbing 14 percent to 3,987 units, with America not far behind on 3,465 (up 9 percent).
