VW is cutting prices on its ID range of battery-electric vehicles in certain countries across Europe, including France, Belgium, Italy, Norway, and Sweden.
The changes are a move to boost sales and are introduced despite VW previously stating that it would not participate in the price-cutting ways initiated by Tesla at the start of last year. Speaking with Auto News, the firm said the price changes “will enable us to achieve our ambitious business goals.”
Thanks to the new price cuts, almost all versions of the ID.3, ID.4, and ID.5 are now eligible for a government EV incentive valued at between €5,000 and €7,000 (~$5,400 – ~$7,600) in France. The carmaker has also introduced new ID and Life Max trim levels which, in the case of the ID.3, means the entry model now starts at $43,812 (39,990 euros) as opposed to $47,067 (42,990 euros) of the previous base ID.3. In the case of the ID.4, it is now available from $48,194 (43,990 euros) while the ID.5 starts at $55,326 (50,500 euros). VW adds that the new ID.5 Life Max model starts from $56,384 (51,500 euros), or about $8,800 (8,000 euros) less than the roughly equivalent 2023 Pro Performance model, while offering more equipment as standard.
Read: 2024 VW ID.4 And ID.5 Get Power, Range, And Tech Boost In Europe
Similar changes have been made in Norway. For example, the ID.3 now starts at $34,500 (358,000 Norwegian Krona), having previously started at over $48,000. The starting price of the ID.4 has also been reduced to $39,800 (413,000 Norwegian Krona). In Italy, VW has introduced Pro Edition Plus versions of the ID.3, ID.4, and ID.5 that cost $1,095 more than the old Pro versions but come with $10,733 worth of extra standard equipment.
Changes have also been made in Belgium and Sweden. In the former, the ID.3 and ID.4 now start at $43,797 and $43,424 respectively to make them eligible for an EV bonus of $5,476 in the Flanders region. New entry-level versions of the brand’s ID models have also been introduced in Sweden.
Customers in VW’s home market will also be pleased to know that VW is funding EV subsidies that were recently axed by the federal government. The VW ID.3 is now priced at around $43,800 (39,995 euros) in Germany.
