Confronted with the harsh reality of a nearly 30 percent decline in Aviator sales last year, Lincoln couldn’t ignore the signs – it was time for a makeover for its mid-size SUV. Enter the 2025MY Aviator that boasts a sharper and more appealing face, complemented by a range of tech enhancements, including a larger touchscreen for the new infotainment system. These updates are intended to give the Aviator’s sales a much-needed boost, helping it regain its market position.
Available for order now with first deliveries expected in the summer, this refresh marks the first major update for the second generation of the Aviator, which initially entered the market in 2019.
Exterior Revisions
The most noticeable change to the 2025 Aviator is its redesigned front end, featuring a raised grille that aligns with the restyled headlamps. The latter incorporate new daytime running lights with available sequential animations that welcome and bid farewell to the owner. This feature is being marketed as “Lincoln Embrace.”
Elsewhere, two new exterior colors, Cenote Green and Whisper Blue Metallic, are offered on the top-end Black Label models.
More: 2025 Ford Explorer Debuts With A New Face, Larger Screen, But Drops Hybrid
A new Jet Package is now available on all models, adding black trimmings and accents, including a grille insert, badging, and window surrounds. Premiere models also receive specific 21-inch wheels, while Black Label models get 22-inch rims.
The Interior
Much like its updated Ford Explorer sibling that was introduced last week, the 2025 Aviator benefits from a range of tech updates inside. These include the new Lincoln Digital Experience infotainment system, which allows passengers to watch YouTube or Amazon Prime videos when stationary and even play video games with a Bluetooth-connected controller. The system also lets users to download apps like Spotify and Waze directly from the Google Play store. The infotainment system is now paired with a larger 13.2-inch touchscreen over the center stack, while the 12.4-inch screen serving as a digital cluster has been updated.
Other interior enhancements include the addition of a wireless charging pad on the center console and the introduction of four new color schemes for the Reserve model: Onyx, Light Space Gray, Harvest Bronze with Onyx accents, and Hot Chocolate with Onyx accents. In addition, the Black Label model gets an available Invitation interior with black leather upholstery and brandy-colored stitching, and special wood accents.
Lincoln has added more standard features to the 2025 model, including an auto air refresh feature, a panoramic vista roof, a heated steering wheel, heated and ventilated first-row seats, wireless phone charging, adaptive suspension, and a Class III trailer hitch capable of towing up to 5,000 pounds.
For the first time since its introduction, the Aviator comes with the BlueCruise hands-free driver-assist feature as standard across all trims, offering four years of complimentary service.
Powertrain
Underneath the mildly revised sheet metal, the Aviator retains the same CD6 Platform used by the Ford Explorer, offering rear-wheel drive as standard and all-wheel drive as an option. All Aviators are powered by a twin-turbocharged 3.0-liter V6 engine generating 400 hp and 415 lbs-ft of peak torque, paired with a 10-speed automatic transmission, remaining unchanged from last year. We’ll remind you that both Ford and Lincoln dropped the hybrid option from the Explorer and Aviator.
Prices Surge By Over $5,000
The 2025 Lincoln Aviator is already available for order, with first deliveries expected to commence in the summer. Pricing for the updated model, excluding a $1,395 destination fee, starts at $58,495 for the base Premiere, $67,495 for the Reserve, and $86,995 for the Black Label. While the Aviator does get more standard content throughout the range, these MSRPs represent a significant increase over last year’s model, ranging from $5,155 to $8,490.