BMW, Kia, and Volkswagen have dropped new teasers for their Super Bowl commercials.
Going in alphabetical order, BMW has released a second spot promoting their ad with Christopher Walken. The latest teaser is known as “Singing” and it shows the iconic actor driving an i5 while Usher’s “Yeah!” plays on the radio. Yeah, that’s about it.
Kia appears to be embracing a more serious tone as their teaser shows a “determined young figure skater” talking about the “power within us all.” She then skates away, revealing an EV9 and a tagline reading “electric like you’ve never seen.”
The full 60-second commercial is slated to air during the fourth quarter and it’s being billed as the “centerpiece of an integrated marketing campaign launching Kia’s new flagship vehicle.” We’ll learn more on February 11th, but Kia America’s vice president of marketing, Russell Wager, said we can expect an “exciting and emotional new spot, which will highlight the power we all possess – both literally and figuratively – to help make our dreams come true.”
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Last but not least, Volkswagen is returning to the Super Bowl after a decade long hiatus. The company isn’t saying much about their ad at this point, but it appears to celebrate their 75th anniversary in America.
The commercial will be unveiled at the Chicago Auto Show on February 9th, but the company is teasing the ad with a clip called “Car Meet Up.” As the name suggests, it shows a classic car meet with an assortment of modified Volkswagens including a Golf GTI.
We can expect more teasers in the future and the clip is slated to be shown during this weekend’s broadcast of Saturday Night Live on NBC.