Kia’s sixty-second Super Bowl commercial promotes the EV9 and will likely cost around $14 (£11 / €13) million to air. Unfortunately, a few greedy dealers could end up spoiling things.
After viewing the spot, we decided to check on dealer pricing and quickly found several vehicles listed for thousands of dollars above MSRP. Koons Kia in Woodbridge, Virginia as well as Owings Mills, Maryland seems to be one of the most prolific as they have several different models with sizeable markups.
At their Woodbridge location, a $77,110 EV9 GT-Line is listed for $83,105 which is $5,995 over MSRP. Not to be outdone, their Owings Mills location has a $75,235 EV9 Land priced at $82,235. That’s a difference of $7,000!
Koons Kia isn’t the only bad apple as California’s Roseville Kia has a $78,925 EV9 GT-Line listed for $82,425. If that’s too rich for your blood, the dealer has another model listed for $81,235 despite having a sticker price of $77,735. It’s also worth noting both vehicles recently saw a $4,000 price drop – how generous of them.
More: 2024 Kia EV9 Full Pricing Released, Tops Out At Over $73,000
Needless to say, it pays to shop around as a little effort could save you thousands of dollars. While the aforementioned dealerships were pretty blatant with their markups, others have the three-row crossover listed at MSRP or less.
Getting back to Virginia, Ourisman Kia has several different EV9s listed for $3,750 below MSRP including a $60,920 EV9 Light Long Range going for $57,170. The savings are even bigger in Minnesota as Cornerstone Kia has an EV9 GT-Line listed for $4,750 below sticker.
