VW’s Super Bowl Commercial Was The Big Winner Last Night

The Kansas City Chiefs won the Super Bowl last night, but they weren’t the only ones that scored big.

Quite the opposite as companies spend millions on Super Bowl commercials in an attempt to generate buzz. This has resulted in iconic ads that sometimes far outlive the products they promote – here’s looking at you Chrysler 200.

That being said, a number of automakers sat on the sidelines this year. As a result, BMW, Hyundai, Toyota, and Volkswagen were the only game in town.

Out of the four, Volkswagen was the big winner as a study from EDO found it generated the greatest online engagement on the automotive side. It had an “engagement index” score of 1,694 and created 1,594% as much engagement as the median-performing Super Bowl ad.

Volkswagen’s ad, An American Love Story, ranked third overall and was beaten by commercials for Wicked and Deadpool & Wolverine. Kia’s ad came in 20^th with a score of 361, while Toyota’s Tacoma commercial placed 28^th with a score of 246.

BMW’s Talkin’ Like Walken was the clear loser as it scored 158, which put it in 41^st place. As a result, more people were probably imitating Christopher Walken than checking out the new i5.

More: VW’s Super Bowl Ad Is An American Love Story From The Beetle To The ID. Buzz

EDO said the rankings are “based on how each ad actually increased consumer engagement for the advertised brand immediately after airing.” They added, “Super Bowl ad performance is indexed to the median-performing in-game spot, such that the median airing is scored at 100.”

With all that being said, which Super Bowl commercial was your favorite?