Hyundai is pressing forward with its latest lineup overhaul, with the Santa Cruz unibody pickup next in line for enhancements. Following closely on the heels of the updated Tucson SUV, the Santa Cruz has been spotted on public roads, suggesting significant updates aimed at keeping it competitive with Ford’s Maverick and the Honda Ridgeline.
Curious to learn more? Let’s delve deeper with our exclusive illustration and explore all the anticipated changes and what they signify for Hyundai’s innovative pickup.
Parametric Design
Hyundai has given Santa Cruz a more pronounced, square-off facial expression that is an evolution of the automaker’s Parametric Design philosophy. Key changes include redesigned bumpers, a faux skid plate, and a revamped headlamp configuration, with the low-mount headlamps and upper grille new Parametric elements, enhancing the vehicle’s futuristic aesthetic.
The grille, now larger and more rectangular, showcases blocky details arranged in meticulous rows, setting a bold front fascia. While the sides remain largely unchanged, the rear sees minimal modifications apart from new taillamp designs, and all-new wheel patterns will be offered across the range. Additionally, word has it that two new colours will be added: Fine Green Matte and Ultimate Red Metallic, adding to the vehicle’s visual allure.
A Nicer Ambience
The interior will undergo a complete overhaul, mirroring that of the latest Tucson. A 12.3-inch digital instrument cluster and an equally sized infotainment system sit within a curved panel, supporting wireless software updates and Hyundai’s BlueLink streaming services.
Other updates will include new switchgear, repositioned air vents, and a modernized centre console equipped with a wireless smartphone charger and cup holders. The shift lever has also been relocated to the steering column. The interior palette will likely introduce a new tri-tone scheme with shades of green, black, and grey.
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On the tech front, the Santa Cruz will be packed with features like Smart Cruise Control with Stop & Go, a Head-Up Display (HUD), wireless Apple CarPlay and Android Auto, an electronic toll collection system, Digital Key 2, and a fingerprint authentication system. Safety is also expected to be beefed up to meet stricter IIHS criteria.
Power and Thrift
The current powertrain options for the Santa Cruz include a 191-hp 2.5-liter inline-four paired with an 8-speed automatic transmission. Stepping up, there’s a 2.5-liter turbo-four with 281 hp mated to an 8-speed dual-clutch automatic transmission with paddle shifters. All-wheel drive is available, while a load-leveling rear suspension system comes as standard.
While both units may see some improvements for the new model year, if Hyundai really wants to take on the Ford Maverick, it will have to join the hybrid bandwagon. If it chooses to do so, hybrid options could include a 1.6 T-GDi hybrid, paired with a 1.49 kWh battery and motor, delivering a combined output of 226 hp and 258 ft-lb (350 Nm) of torque.
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The second option could be a more sophisticated and costly plug-in hybrid version, using the same 1.6 T-GDi engine but incorporating a larger 13.8 kWh battery, achieving a system output of 261 hp and offering up to 38 miles of electric range.
Rivals and Reveal
Hyundai’s Santa Cruz directly competes with the Maverick, which has become a huge success story for Ford, offering a unique blend of pickup utility and SUV comfort. The 2025 model will likely come in various trims, including SEL, SEL Activity Package, Night, XRT, and Limited, catering to a wide range of preferences.
Hyundai enthusiasts and potential buyers can look forward to the official reveal in the coming months.
Note: This story contains illustrations that are not related to nor endorsed by Hyundai.