A video appeared online in the run-up to the launch of the Cybertruck last year showing the angular electric pickup splashing in the shallows of the Gulf Coast close to Tesla’s Texas base. On that occasion the employee-driven Cybetruck managed to leave the beach without incident and would go on to clock up some impressive social media views, but the owner of this retail example wasn’t quite so lucky.

They’re sure to get plenty of views, but all for the wrong reasons, having driven illegally onto California’s Marina State Beach, which is located halfway between Santa Cruz and Monterey, and got their Cybertruck stuck in the sand.

Video footage from a bystander published by KSBW shows several people, including the driver and a park ranger, standing on the beach with the truck between them and the sea, deep tire tracks in front of it as a result of it trying to reverse, but seemingly having gotten too stuck to continue.

Related: The Tesla Cybertruck’s Windshield Is Bulletproof, But Not Idiot-Proof

Then the footage switches to reveal two people pushing the Cybertruck as the driver makes another attempt at reversing, this one more successful. Given that the Tesla weighs an outrageous 6,843 lbs (3,100 kg) even in the lightest configuration currently available, we wonder how much assistance the human helpers really added. Reports from the scene say that the driver dropped some air out of the tires, which might have been the real saviour in this situation.

Though there’s no sign of sparks flying in this footage, park rangers were reportedly less than ecstatic to find the Cybertruck beached on the sand because Marina State Beach is off limit to public vehicles, and they issued the driver with a citation. Though considering how things might have turned out if the sea had had its wicked way with the truck, he probably feels like he got off lightly.

Photo KSBW 8