Ferrari was incredibly slow to jump on the crossover/SUV trend, but now its got over that hump with the launch of the Purosangue it’s determined not to be left behind in the race to build a luxury EV. The supercar brand will unveil its first all-electric car in 2025 and CEO Benedetto Vigna says it will “stir the emotions” just like the firm’s legendary combustion-engined cars do.
“If you know the technology, you know you can do a lot of things also with electric cars,” the electronics whizz told reporters at CNBC’s Squawk Box Europe, adding that “electric cars are not silent.”
We all know that’s not true – plenty of EVs make no noise at all. But when asked if Ferrari will market its electric model to the same crowd as Tesla, Vigna was determined to make clear to the show’s presenters that there’s a world of difference between regular EVs and an electric Ferrari.
“When we talk about luxury cars like our cars, we are talking about the emotion that we are able to deliver to our client, so we are not talking about functional cars like other EVs that you see on the road,” he explained.
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“We have no doubt, honestly, that we can deliver a unique experience to our client because we can harness the technology in a unique way. That’s what our company has been doing since the beginning.”
Vigna didn’t explain whether his upcoming EV’s sound would be synthesized, like the Hans Zimmer soundtrack BMW commissioned for the i4, or an amplified representation of the electric powertrain’s true noise, as on the new Dodge Charger Daytona.
But, according to CNBC, he did say that Ferrari would continue to offer combustion, hybrid and EV models going forward, claiming that it should be left for the customer to choose what’s under the hood.
Vigna even went as far as to declare that Ferrari would never fully switch to electric powertrains, despite the company planning for 60 percent of its sales to be split between EVs and hybrids in 2026 and legislation arriving a decade later in both California and Europe that would effectively outlaw the sale of combustion engines in many parts of the globe.
