Fiat has rolled out a new program called the “Beta Club” for US customers interested in early access to the 500e. Members of this club will enjoy so-called VIP event privileges and direct communication channels with the brand for assistance and feedback. Additionally, participants in the program will receive custom mirror caps and unique badging, for a personalized touch to their urban EVs.
The new club is a fun way of building a community that will provide the automaker with insights concerning life with a Fiat 500e in North America. At the same time, members will enjoy special rewards, something that could attract loyal customers and longtime fans of the Italian brand.
Those who join the Fiat 500e BETA Club will be among the first to take delivery of the EV in North America, starting on April 1. Member’s vehicles will be distinguished by matte silver mirror caps featuring “BETA” lettering and red electrification logos that look like exclamation marks.
Furthermore, as a reward for participating in the program, the company will hand over VIP invitations to Fiat events. Members will also have access to a dedicated customer care chat channel, for any car-related issues.
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Aamir Ahmed, Head of Fiat in North America, remarked: “Fiat has a loyal and passionate fan base here in the U.S. and around the world. Creating the Fiat BETA program allows us to connect with our fans to generate a valuable dialogue, contribute to the brand’s customer-centric values, and ultimately build the bond that connects us all in the global Fiat community.”
In the US, the 2024 Fiat 500e is equipped with a single front-mounted electric motor generating 117 hp (87 kW / 119 PS). Its 42 kWh battery pack provides an estimated driving range of 149 miles (240 km), as per preliminary EPA assessments. Owners will be able to opt for either a complimentary Level 2 wall charger or receive public charging credits through the Stellantis Free2move Charge scheme.
The small EV is manufactured at the Mirafiori plant in Turin, Italy, and is priced from $34,095, which includes destination charges but excludes any potential tax rebates available in certain US states.
