Nissan has jumped on the bandwagon of aggressive price cuts in the EV market as competition heats up. The Japanese company has slashed prices for the 2024 Ariya range in the United States, with reductions of as much as $6,000.
That’s good news for those eagerly awaiting Nissan’s most impressive EV, but not such good news for those who purchased a 2023 model last year. In the unpredictable world of EV pricing, such fluctuations are just the way the cookie crumbles.
At the base of the 2024 Ariya lineup lies the Engage FWD variant. This model comes equipped with a 63 kWh battery pack and now starts at $39,950, offering a saving of $3,600 compared to last year’s model.
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Three additional FWD versions of the Nissan Ariya are also available, each equipped with the larger 87 kWh battery. Prices start at $41,190 for the Venture+ FWD (down from $47,190), and like the Engage, it features a 214 hp electric motor.
MSRPs rise to $44,190 for the Evolve+ FWD (down from $50,190), and the Empower+ FWD starts at $47,960, offering a significant saving of $5,730 compared to 2023. Both the Evolve+ FWD and Empower+ FWD produce 238 hp. The Ariya Premiere FWD priced from $54,690 in 2023 has been removed from the range.
2024 Nissan Ariya Prices
Those seeking some additional grunt can opt for one of four available all-wheel drive models. This range starts from $43,590 for the Engage e-4ORCE with a 63 kWh battery compared to $47,190 last year. An Engage+ e-4ORCE model with the 87 kWh pack starts at $45,190 or $6,000 less than last year while the Evolve+ e-4ORCE and Platinum+ e-4ORCE, both with the 87 kWh pack, start at $48,190 and $54,190, both representing $6,000 savings. The Ariya Engage e-4ORCE delivers 335 hp from its dual electric motors while all other AWD versions have 389 hp.
All of the aforementioned 2024MY prices are before a $1,390 shipping and destination fee.
Speaking about the price cuts with Auto News, Nissan U.S. sales boss Judy Wheeler said “we want to get closer to the rest of the competition. We think it’s the right move in the marketplace.”
