- Nissan is launching an aggressive expansion plan, introducing 30 new vehicles by 2026.
- Electrification is a key part of the strategy, with more than half (16) of the new models being electrified.
- The company aims to make electric vehicles more affordable, targeting a 30% cost reduction by 2030.
Nissan is set to debut up to 30 new models in global markets by 2026, with 16 of them featuring electrified powertrains, as revealed by CEO Makoto Uchida during the automaker’s three-year roadmap presentation on Monday. When the rollout is completed, 60 percent of Nissan’s global internal combustion engine (ICE) lineup will be refreshed, helping the company to achieve with its goal of increasing annual sales by 1 million units.
Furthermore, Nissan aims to reduce the cost of next-generation electric vehicles by 30 percent, paving the way for achieving cost parity between electric vehicles (EVs) and ICE vehicles by 2030.
The official teaser video unveils an array of new models cruising in formation. While the video is intentionally shadowy, discernible LED lighting signatures and silhouettes allow us to identify some of the models. Leading the pack are the electric crossover poised to succeed the aging Leaf, the next-generation Micra built on R5 architecture, what appears to be a fully electric Juke, and the recently introduced Kicks.
Towards the rear, a multitude of SUVs, several minivans, a couple of low-slung models, a midsize pickup, and a plethora of Infiniti-branded vehicles come into view. It’s reasonable to speculate that among them will be the new generation of the Patrol, poised to rival the Land Cruiser, the facelifted Qashqai destined for Europe, the upcoming Elgrand minivan tailored for the Japanese market, and a fresh iteration of the Skyline.
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Breaking down the debuts in different regions around the world, Nissan will launch eight new models in China (all NEVs), seven in the US and Canada, six in Europe, five in Japan, five in the Middle East (all SUVs), three in India, three in Africa (two SUVs and a small ICE-powered car), and two in Oceania (a one-tonne pickup and an electric compact crossover).
Gradual Electrification
Despite keeping an almost equal balance between ICE-powered (14) and electrified (16) vehicle debuts over the next two years, Nissan says that its investment in electrification will progressively increase to more than 70 percent by 2026. After all, the automaker has pledged to launch 34 electrified models between 2024 and 2030, covering the entire spectrum of segments. As a result, Nissan’s global model range will be 40 percent electrified by 2026, growing to 60 percent by 2030.
The regions with the highest rate of electrification by 2026 will be Japan where 70 percent of the range will be hybrids and EVs, and Europe where the automaker targets 40 percent of its passenger vehicle sales mix to be fully electric. US buyers will also gain access to Nissan models with e-Power (self-charging hybrid) and plug-in hybrid powertrains.
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When it comes to electric vehicles, Nissan’s aim is to reduce production costs, thereby increasing profitability. To accomplish this, they plan to develop EVs in “families” using modular manufacturing techniques and shorter development cycles, with the goal of reducing costs by 30 percent compared to the current Nissan Ariya model. Nissan envisions that by 2030, EVs will attain price parity with internal combustion engine (ICE)-powered vehicles.
Targeted Sales Increase
Overall, Nissan aims to increase its annual sales figures figures by 1 million units by 2026 compared to 2023. This additional million is broken down into 330,000 extra units from North America, 200,000 units from China, 90,000 units from Japan, and approximately 300,000 more from Africa, the Middle East, Europe, and Oceania.
The announcement is part of “The Arc” business plan for the period between 2024 and 2026. Makoto Uchida, Nissan President and CEO, said: “The Arc plan shows our path to the future. It illustrates our continuous progression and ability to navigate changing market conditions. This plan will enable us to go further and faster in driving value and competitiveness. Faced with extreme market volatility, Nissan is taking decisive actions guided by the new plan to ensure sustainable growth and profitability.”
Below, you can watch the entire presentation which was live-streamed on YouTube.
