- Chevrolet sold 8,576 Corvettes in the first quarter of 2024, making it the fourth-best-performing sports car in America, based on available data.
- The Ford Mustang takes the title of the best-selling sports car in America, with 13,707 units delivered.
- Overall, the sports car segment is not performing as well in 2024 as it did a year ago recording a 14% decline in Q1 2024.
Despite its price tag, which many will argue isn’t really affordable, Americans bought C8 Corvettes in droves during the first quarter of 2024. In fact, they snapped up more of GM’s flagship mid-engine performance car than all the Toyota Supras, Nissan Zs, Mazda MX-5s, Subaru BRZs, Toyota GR86s, and BMW Z4s put together. Now, that’s what we call domination.
That’s right, the Detroit carmaker sold a total of 8,576 Corvettes in the first three months of 2024, marking an 8.5 percent increase compared to the same period a year earlier. Surprisingly, this made it the fourth-best performing sports car in America, outperforming all BMW 4-Series sales, including the coupe, convertible, and four-door Gran Coupe. We reached out to the Bavarian carmaker for further insights, but they declined to break down sales of the model by body style or trim for us.
Read: Nissan Z Kicks Toyota Supra’s Butt In 2024 Sales
What makes that statistic even more impressive is that, although the Corvette can be had for a reasonable price when you take into consideration everything it offers, Chevy brings in an average of six figures on every example it sells. According to Corvette Blogger, the average transaction price (ATP) in the fourth quarter of 2023 was over $106,000.
By contrast, the most expensive Supra that Toyota offers is the 45th Anniversary Edition model that starts at $65,275, and comes with nearly no options to drive the price up farther. Despite this, Toyota only managed to sell 484 units of its BMW-based sports cars last quarter, barely exceeding 5 cars per day, compared to the Corvette’s daily average of 95 units sold!
What’s also impressive about the Corvette’s performance is that Q1 wasn’t a particularly good month for sports cars. While there are, admittedly, still some pretty big hitters yet to hear from — like Porsche, Mercedes, Maserati, and Lamborghini — sales among the automakers who have published their reports weren’t great.
The Corvette was the only model among the top five best-selling sports cars whose sale improved as compared to the Q1 2023. Segment-wide, sales were down 14 percent, based on available data.
All the same, the Ford Mustang is still America’s best-selling sports car, topping the charts with 13,707 units in Q1. So far, it’s the only model to have crested the five-digit mark, and the second-place (dearly departed) Dodge Challenger comes in at number two, with 9,737 having left the showroom floor. The entire range of the BMW 4-Series finishes the quarter in third place with 8,847 sales, and the Chevrolet Camaro (also getting the axe) finished in fifth.
We will continue to update this post as the data rolls in.