- The move could be an indication that Ford is hoping to discourage markups.
- At the same time, the car is getting an invoice price that matches MSRP.
- The company says that the same process was implemented with the Ford GT.
A new report claims that Ford is going to pay its dealers a flat $15,000 fee every time they sell a Mustang GTD. The $300,000+ uber-Stang is sure to be a target for markups and this could be a response to that. Indications are that Ford is hoping to treat the sale and delivery of the Mustang GTD the same way it did with the GT.
It’s safe to say that no Mustang in history has been anything like the GTD so a unique sales approach makes sense. Pricing starts at approximately $300,000 for the very limited production sports car. A new report says that Ford will include a “concierge” service during every sale.
More: The 2025 Ford Mustang GTD’s Active Aero Is So Advanced, It’s Illegal in Racecars
That report comes from CarsDirect which claims to have seen a dealer memo outlining the process. It includes a flat $15,000 payment to dealers every time they sell a Mustang GTD. Part of that might be due to Ford charging dealers MSRP instead of giving them a discount or invoice price on the car.
In addition, Ford tells dealers that it’s aiming to “create a convenient, seamless, and customized experience for both customers and dealerships.” That sounds a lot like the Ford GT sales experience and according to the report, the automaker confirms that to dealers.
If Ford is hoping to deter markups, $15k might not be enough to do it. In fact, it might be such a tiny drop in the bucket that dealers almost ignore it completely. If the Dodge Challenger SRT Demon 170 garnered prices that were double that of MSRP, the GTD could go for even more. It is, after all, far more advanced, far more extreme, and also not mostly made up of parts from basically every other trim in the lineup.
We’ve reached out to Ford to confirm whether or not this report is correct but have no reason to believe that it isn’t. The automaker clearly laid out a very different sales and delivery experience for the Ford GT and the Mustang GTD clearly falls into a similar performance category. Will any of this really make a big impact on markups? Call me a cynic but I highly doubt it.
