- The new discounts are only offered to select Toyota, Jeep, Ford, BMW, and Audi owners.
- Shoppers should be aware that they’ll likely be able to sell their used vehicles for much more than Rivian will give them with a trade-in.
- Eligible vehicles include the Toyota Tacoma, Jeep Grand Cherokee, and BMW X3.
Rivian has celebrated Earth Day by announcing a trade-in incentive for the R1T and R1S that will provide eligible shoppers with a discount of up to $5,000.
The deal, known as the Electric Upgrade Offer, will provide an instant discount to be used for the purchase or lease of a new R1 series vehicle if a shopper is trading in a specific vehicle. To qualify for the discount, buyers must trade in one of the following vehicles:
- 2018 or newer Toyota Tacoma, Tundra, Highlander, 4Runner.
- 2018 or newer Ford F-150, Explorer, Expedition, Bronco.
- 2018 or newer Jeep Grand Cherokee, Wrangler, Gladiator.
- 2018 or newer Audi Q5, Q7, Q8.
- 2018 or newer BMW X3, X5, X7.
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The EV manufacturer hasn’t specified why these are the only models eligible for the discount. The offer is available to residents in the United States and Canada.
In the U.S., the R1T Standard and Standard+ Pack are offered with a $3,000 discount, while in Canada it is CA$4,500. The R1T Large Pack is offered with a $4,000 discount in the U.S. and CA$6,000 in Canada, and the R1T Max Pack is available with the full $5,000 / CA$7,500 discount. Interestingly, the R1S Large Pack is the only SUV eligible for a discount and only gets $1,000 / CA$1,500 off its MSRP.
Shoppers wanting the discount must select and purchase their new vehicle through the Rivian website and provide a $1,000 non-refundable deposit. They must also take delivery of their new vehicle between April 22, 2024, and June 30, 2024. One year of complimentary charging through the Rivian Adventure Network is also sweetening the deal.
