- The popular tuner offers a new 2-inch suspension lift kit for the F-150.
- Roush offers its F-150 upgrades on the STX, XLT, and Lariat models.
- The complete package adds $25,150 to the price of a 2024 F-150.
Pickup truck drivers love customization and Roush has just unveiled its first take on the 2024 Ford F-150. The company has worked to improve the truck’s off-road capabilities while adding a few unique styling touches, inside and out.
The Roush treatment for the F-150 includes an illuminated Roush grille, an amber-tinted LED light bar in the front bumper, and graphics on the hood and doors. Roush also offers graphic packages for the bed and has also integrated flared fenders and new Diode Dynamics floodlights into the rear fascia.
Read: Ford Finally Shipping 2024 F-150 And Ranger To Dealers, Slashes F-150 Lightning Prices
Plenty of special touches have been made to the truck’s interior, including various carbon fiber accents on the steering wheel, dashboard, and door panels. Other new additions include custom aluminum pedals and an optional Premium Leather Package with Coffee Brown or black leather seats.
The tuner also offers an upgraded Alpine audio system with upgraded speakers and subwoofers and a locking console area. Shoppers can also order an off-road utility kit with a jumper box, tow straps, D-ring hooks, and ratcheting tie-down straps.
Under the skin, Roush has fitted new coilovers to all four corners, lifting the ride height by 2 inches. A new set of 20-inch wheels clad in 33-inch General Tire A/TX All-Terrain tires completes the look, while an active exhaust system with stainless steel tips is also present.
Roush offers its upgrades for F-150 STX, XLT, and Lariat trim levels. The package starts at $25,150 and includes a 3-year/36,000-mile warranty.
