- Toyota and Lexus reported a robust 20.3% combined increase in total vehicle sales across North America compared to Q1 2023.
- The two brands experienced a significant rise in electrified vehicle sales, jumping 74.1% year-to-date.
- Electrified vehicles accounted for 36% of all Toyota and Lexus’ sales in the U.S. during the first quarter of 2024.
Toyota Motor North America has reported an impressive surge in deliveries across North America in the first quarter with demand for its electrified vehicles rising dramatically.
Through Q1 of 2024, Toyota Motor North America sold 565,098 vehicles, including 486,627 (+15.0%) Toyotas and 78,741 (+21.3%) Lexus models. Combined, this is a 20.3% increase over the 469,558 vehicles the group sold over the same period last year. Sales were particularly strong in March, rising by 21.8% from 176,456 units to 214,894 for Toyota and Lexus combined. We suspect it is the sales of the two brand’s electrified vehicles that will please executives the most.
Read: Toyota Keeps Global Sales Crown With 11.23 Million Vehicles, Leaves VW In A Distant Second
Year-to-date, the Toyota brand has sold 177,778 electrified vehicles, a 76.4% rise from the 100,793 units sold in Q1 2023. Lexus has also recorded an impressive jump in demand for its electrified models with sales rising 61.1% from 18,046 in January, February, and March 2023, to 29,072 across the same period this year. Electrified vehicles accounted for 36.6% of all Toyota and Lexus vehicles sold in North America last quarter, up from 25.3% in Q1 2023.
Several of the brand’s electrified models experienced a notable surge in demand compared to Q1 of the previous year. In particular, Toyota sold 3,907 Prius Prime models, a 293.1% increase. Sales of the Camry Hybrid also surged by 142.7%, demand for the Toyota Crown jumped by 451.7%, RAV4 Hybrid demand skyrocketed by 194.8%, and sales of the Lexus RZ increased by 766.5% from 185 units to 1,603 units.
Toyota Supra, Mirai Experience Sales Decline
On the other hand, demand dropped for several models, including the Toyota Mirai with sales decreasing by 74.3%, the Highlander Hybrid experiencing a 70.8% decline, and the Lexus UX Hybrid seeing a 15.4% fall. The Toyota GR Supra also struggled in Q1, with sales dropping 44.4% from 871 units last year to 484 deliveries this year. Staying on the subject of coupes, the GR86 maintained consistent numbers at 2,041 units in Q1 2024, compared to 2,038 units in the same period in 2023.
When including all powertrains, the RAV4 was the brand’s best-selling model last quarter with 124,822 units (+47.4% over Q1 2023) finding new homes across North America. It was followed by the Camry with 78,337 sales (+18.6%), the Corolla with 60,071 units (+39.8%), and the Tundra, of which 36,215 examples (+31%) were sold.
