• One of 5,000 First Edition 2024 Toyota Land Cruisers is being auctioned on Bring a Trailer
  • Heritage Blue hybrid was optioned with a contrasting roof, paint protection film, illuminated sills and and dashcam
  • MSRP including destination came to $78,369; current auction bids are at $60k

We’re surprised it took this long. Only a handful of weeks after U.S. deliveries of the 2024 Toyota Land Cruiser started, a box-fresh example has already hit an internet auction site.

The Land Cruiser in question is one of 5,000 luxurious First Edition models that comes equipped with 18-inch wheels and retro-style round headlights instead of the rectangular lamps fitted to mid-spec trims. You also get a JBL sound system, rock rails and roof rack for the $74,950 MSRP, but the first owner added a contrasting roof to complement the Heritage Blue paint and other goodies like paint protection film, illuminated door sills and a dashcam that lifted the price to $78,369 including destination.

Review: 2024 Toyota Land Cruiser Is The 4-Runner For Grown Ups

As Jalopnik pointed out, with these latest Land Cruisers being in such high demand, we imagine there’s a possibility the owner paid the dealer more than that to secure his early order. No doubt, they’re hoping to make their own premium when the hammer falls on the virtual Bring a Trailer auction on May 27. At the time of writing, with six days still to go, the bidding has reached $60k, but don’t expect it to stay there.

Underfloor images confirm that the electronically controlled front stabilizer bar disconnect mechanism, Crawl Control, Downhill Assist Control, Multi-Terrain Select, and a Multi-Terrain Monitor camera system have never been called up for any serious action and the digital odometer shows the boxy SUV has travelled just 11 miles (18 km).

 Don’t Flip Out, But Someone Just Listed A 2024 Land Cruiser For Auction
Image: Bring a Trailer

Power comes from Toyota’s i-Force Max hybrid powertrain that mates a 2.4-liter turbocharged inline four with a tiny 48 hp (49 PS / 36 kW) electric motor and even tinier 1.87 kWh battery. Total system output is rated at 326 hp (330 PS) and 465 lb-ft (630 Nm), which is cast out to all four wheels via an eight-speed automatic transmission.

You get that same hybrid powertrain whichever trim you select and, perhaps surprisingly, Toyota fits every model, including the entry-level  $55,950 Land Cruiser 1958, with locking center and rear differentials, a two-speed transfer case, CRAWL Control, and a 2,400W AC inverter.

Given that we’ve seen dealers try to charge over $100k for new Land Cruisers what do you think this one will sell for? You can check out the full auction listing here.

Photos Bring a Trailer