- Mitsubishi wants to grow in North America, and will achieve its aims with the Momentum 2030 plan, which it unveiled today.
- The automaker will work with Nissan to offer more models in new segments that it doesn’t currently compete in.
- Mitsubishi Motors North America is also aiming to expand its dealer network.
Mitsubishi has laid out its vision for the future in North America with a new plan dubbed ‘Momentum 2030.’ This plan aims to nearly double the size of its lineup in the region, set a path for further electrification, and expand its dealer network to reach more consumers.
As part of the plan, Mitsubishi will introduce one completely new or redesigned vehicle per year between 2026 and 2030. Among these, two will enter new segments in which the automaker does not currently compete.
Read: Mitsubishi, Nissan To Team Up On Pickup, PHEV And EV For North America
According to an unnamed dealer who spoke to Autonews, Mitsubishi is plotting an entry into the minivan segment with a rugged vehicle based on the D:X Concept that was previewed at the Japan Mobility Show last fall. The futuristic six-seater featured a plug-in hybrid powertrain, Delica-like styling, and chunky off-road tires to “convey a sense of strength.”
Mitsubishi also promised a fully-electric vehicle as part of Momentum 2030, and earlier reports indicate that it will receive help from Nissan (with which it has close ties) in getting this vehicle to market. Unfortunately, no details have yet been shared about the vehicle. It’s also been reported that Mitsubishi could launch a pickup truck, again with the help of Nissan.
In the crossover and SUV segment, Mitsubishi will introduce a more rugged variant of the Outlander next year that has “Subaru Outback-like” proportions, according to the unnamed dealer. It will be followed by a new small crossover that has a plug-in hybrid powertrain, and replaces the soon-to-depart Mirage as the brand’s entry-level model.
In addition to entering new segments, Mitsubishi will also expand its footprint in North America by setting up new dealerships in parts of the U.S. that it has never been to before. The new locations will feature an updated look, and will make the brand more accessible to customers than ever before. The automaker will also produce one of its new vehicles in North America, with the help of Nissan.
The Mitsubishi DX:Concept was revealed in fall 2023
“Mitsubishi Motors is at a pivotal point in North America, charting a bold, clear and attainable plan for our future success in the United States,” said Mark Chaffin, Mitsubishi Motors North America president and CEO. “Momentum 2030 will build on that, setting the stage for new powertrains and vehicles being introduced, new dealerships being opened, and new technologies being developed to make the shopping and ownership experience faster, easier and more enjoyable.”
