• The all-new Toyota Crown Signia SUV starts at $44,985 before options.
  • Those who tick every box could spend in excess of $50,000 before dealer markups.
  • Every version gets the same hybrid engine, AWD, and a continuously variable transmission.

Toyota’s brand new model, the Crown Signia is here to replace the Venza. The new model goes on sale with a single powertrain option, starting from $44,985 when it arrives at dealerships.

The 2025 Toyota Crown Signia is the first new branch of the Crown lineup in America. It’s a very unique shape. And it’s a jack of all trades but a master of none as we found out while testing it.

Review: 2025 Toyota Crown Signia Is A Jack Of All Trades And A Master Of None

The starting MSRP of the new Crown Signia is $44,985, including a $1,395 processing and handling fee. That’s for the base XLE trim level, which features leather upholstery, a 12.3-inch infotainment system, and a height-adjustable hands-free power liftgate.

Those who prefer a bit more luxury can opt for the only other trim, the Limited. It gets 21-inch seven-spoke wheels, LED headlights, a fixed-glass panoramic roof, an 11-speaker JBL sound system, a digital rearview mirror, and rain-sensing windshield wipers. It starts at $49,385. Again, that includes the processing and handling fees.

 2025 Toyota Crown Signia Starts At $44,985 With Hybrid AWD And 38 MPG
 2025 Toyota Crown Signia Starts At $44,985 With Hybrid AWD And 38 MPG

Those who go for the Limited also have the option of adding the $1,865 technology package. It includes power-folding mirrors, front and rear parking assist, lane-change assist, traffic jam assist, and a panoramic view monitor feature. Interestingly, Toyota only offers two colors for free, Storm Cloud and Black. Those who want Bronze Age, Oxygen White, or Finish Line Red will need to fork up an extra $425.

Notably, all Crown Signia models come with the same hybrid 2.5-liter powertrain with 240 horsepower, AWD, and a CVT automatic transmission. For the vast majority of Crown Signia’s target audience, it’ll be more than satisfying, especially when combined with a fuel economy of up to 38 mpg combined.

 2025 Toyota Crown Signia Starts At $44,985 With Hybrid AWD And 38 MPG