- A trademark filing of the Ford Ranger Super Duty moniker was discovered in the Philippines.
- The name could be used for a more capable version of the midsize truck, or a market-specific special edition.
- The Super Duty line currently includes the F-250, F-350, and F-450 full-size trucks, available in certain markets.
Ford trademarked the “Ranger Super Duty” name at the Intellectual Property Office Of The Philippines, raising questions about a possible extension of the Ranger’s lineup.
Trademark filings can sometimes reveal future plans well before a model reaches production. However, more than often, their only intention is to protect existing popular nameplates and keep others from using them. In the case of the Ford Ranger Super Duty, both scenarios are on the table, allowing room for speculation.
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Ford Authority, published a screenshot of the trademark application filed on March 1, 2024, in the Philippines. The document protects the use of the “Ranger Super Duty” name for “motor vehicles, namely, automobiles, pick-up trucks, utility trucks, and sport utility vehicles, and parts thereof”.
Ford currently uses the Super Duty name for full-size trucks including the F-250, F-350, and F-450 models in various configurations, fitted with V8 gasoline or diesel powertrains. The moniker – which originated from a family of V8 engines introduced in the late ’50s – has never been used for the F-150, as it’s reserved for the brand’s biggest trucks.
2024 Ford Ranger Lineup
The latest Ford Ranger debuted in November 2021, with the US-spec equivalent arriving in the 2024 model year. Depending on the market, the midsize truck is available in various trims, including the rugged Raptor, the luxurious Platinum, and the widebody MS-RT.
A potential Ranger Super Duty could focus on improving the capabilities of the truck, making it more appealing to professional buyers. On the other hand, Ford could also use it as a cool name for another special edition, possibly coming with extra features and distinct styling cues.
The country of choice for the trademark filing could also be a hint. Ford’s lineup in the Philippines includes the Ranger, but not the Super Duty models available in the US and other markets. This means the company could use the popular name for a market-specific special edition of the Ranger, avoiding confusion among buyers.
In any case, our spy photographers will keep an eye out for Ranger prototypes, and we’ll keep you posted on any updates.
2023 Ford Super Duty F-250 Tremor
