- When launched, some 2024 Toyota Land Cruisers were listed at over $20,000 above their MSRP.
- Toyota sells the new off-roader in three guises, including a pricey First Edition.
- All Land Cruisers feature a 2.4-liter i-FORCE MAX hybrid powertrain making 326 hp and 465 lb-ft (630 Nm)
Like so many new, in-demand vehicles in the United States, the 2024 Toyota Land Cruiser was slapped with pricey dealership markups as soon as it landed in local showrooms. Fortunately for those in the market for the new off-roader, it’s not hard to find one selling at its MSRP or even slightly under.
There are 2,111 new Toyota Land Cruisers listed for sale on Autotrader nationwide. As we’ve reported in recent months, some still have excessive mark-ups, or ‘market adjustments,’ as dealers call them. For example, one up for sale through Andrew Toyota in Glendale, Wisconsin, has an asking price of $91,475, including a $15,000 markup. That’s not the worst we’ve seen here at Carscoops. In April, Thompsons Toyota in Placerville, California, was looking to sell a 2024 Land Cruiser First Edition with a $20,000 mark-up.
Read: Greedy Toyota Dealers Slap 2024 Land Cruiser With Ridiculous Markups Up To $21,000
While plenty of other 2024 Land Cruisers are sold above their MSRPs across the country, hundreds are available at their MSRP or even below that. For example, Bell Road Toyota in Phoenix, Arizona, has listed five Land Cruisers, all of which are being sold with generous dealer discounts, undercutting their MSRPs by between $3,375 and $5,771.
Dozens of other Land Cruisers can be purchased for between $55,000 and $60,000, most of which have zero miles on the odometer and some that have been driven less than 10 miles.
In the U.S., the 2024 Land Cruiser starts at $55,950 before a $1,395 destination charge. Found at the base of the range is the Land Cruiser 1958, which sports simple circular LED headlights and cloth seats. The range then includes the ‘regular’ Land Cruiser priced from $61,950, while those willing to splash $74,950 before destination can pick up the keys to a First Edition model.
These First Edition models were among those hit with the biggest dealer markups, but plenty are now available at MSRP, including one going for $4,570 below that in Arizona.
