- Audi reports sales increases for the Q4 e-tron and Q8 e-tron.
- In addition to sales of the A4 falling, Q5, Q7, and Q8 sales are also down this year,
- The German car manufacturer sold 92,913 vehicles through the year’s first half.
Audi sales have fallen by 14% in the U.S. in the first half of 2024, and demand for some of the brand’s historically popular models have fallen off a cliff. Not even strong sales of some of Audi’s popular EVs could offset the big decreases.
Total brand sales fell by 14% through the January-June period, with 92,913 Audi models finding new homes, significantly fewer than the 108,345 sold during the first half of 2023. Things weren’t much better in the second quarter, with sales down 12% from last year, falling from 55,582 units to 48,687 units.
Read: Audi Details 2024 Lineup Changes, Most Models Get Additional Equipment
Why the dramatic decrease in sales? One key reason is that sales of the A4 sedan are down 45% this year to 4,636 units from the 8,386 sold in H1 2023. In addition, sales of the A7 have slipped 14% and deliveries of the A8 have fallen 10%.
Deliveries of some of Audi’s most popular SUVs have also decreased. Data reveals that 30% fewer Q5s have been sold this year with just 24,571 finding new homes. Deliveries of the Q7 have also plummeted by 41% to 7,892 units, while sales of the Q8 are down 31% to 4,369.
The biggest drop off in sales was experienced by the TT with deliveries down 90%, although this can be explained by the fact that production of the two-door sports car has ended.
EVs are up
Fortunately, for Audi’s sake, it’s not all doom and gloom. While sales of the pricey e-tron GT are down 22%, sales of some of its other EVs are up. For example, sales of the Q4 e-tron are 3% higher than last year, and sales of the Q4 Sportback e-tron have risen by 30%.
Demand for the Q8 e-tron has also increased, rising by 37% to 3,245 units. Audi also shifted 5% more Q8 Sportback e-tron models through the first half of this year in the U.S.