- Global Porsche sales were down 7 percent January to June, though deliveries of Cayenne, 911 and 718 were all up.
- Porsche blames its poor performance on Macan, Panamera and Taycan model changeovers.
- North American sales fell 6 percent but in China they plummeted 33 percent.
Porsche sales around the world fell by 7 percent in the first six month of this year, dropping from 167,354 to 155,945 units, a performance Porsche puts down to updating several of its key models during the period.
It certainly wasn’t down to lack of effort on the part of the Cayenne, which was refreshed last year and cemented its position as Porsche’s best-selling model in the first half of 2024. The brand’s – for now – biggest SUV experienced a 16 percent uplift in demand, 54,587 customers taking one home.
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By contrast the Macan, which a couple of years ago outperformed the Cayenne, slumped by 18 percent to 39,167 units. Porsche introduced the electric Macan earlier this year and began to phase out the older combustion version in Europe.
The Panamera (down 25 percent to 13,255 units) and Taycan (down 51 percent to 8,838) were also affected by a changeover to facelifted models, though that might not be the only reason in the case of the EV. German newspaper Stuttgarter Nachrichten reported last week that Porsche is cutting production of the Taycan because all of the early adopters who wanted one have already bought one.
Porsche’s iconic 911 continued to perform well, its sales growing 8 percent to 28,212 even though some potential customers must have put off making an order because they wanted to wait for the facelifted 992.2 that Porsche unveiled in May, and which will be available later this year.
Even the Boxster and Cayman, traditionally Porsche’s least in-demand models, enjoyed something of a rally. Deliveries for the 718 twins was up 8 percent to 11,886, and some European buyers will be counting their blessings that they got an order in while they could: the pair was taken off sale in Europe from the beginning of this month because they no longer met EU cybersecurity laws.
Although Porsche sales were up 7 percent across the globe, not all regions experienced the same demand. While deliveries were up 22 percent in Germany and 6 percent in Europe (excluding Germany), they were down 6 percent in North America and plummeted 33 percent in China.
That terrible performance in China means it is now the number two market for the brand after North America, which sold 39,558 cars to China’s 29,551 and Europe’s 38,611.
