• The arrival of the Cybertruck has lifted the average transaction price of new Teslas by over 5%.
  • Kelley Blue Book believes approximately 3,200 Cybertrucks were sold in June.
  • Tesla hasn’t released official sales figures for the electric pickup this year.

It wouldn’t be an overstatement to say that the Tesla Cybertruck generated mania among EV enthusiasts. It quickly became the latest must-have vehicle for celebrities and social media stars, and for a period, Cybertrucks were being flipped for more than double the MSRP. As it turns out, demand hasn’t let up.

Recent sales figures indicate strong demand for the Cybertruck. According to new reports, Kelley Blue Book estimates over 3,200 units were sold in June alone. This performance makes the electric truck the best-selling new vehicle priced over $100,000 for the month, with each Cybertruck typically fetching an average transaction price (ATP) of $112,696.

Read: These Are The Fastest-Selling New And Used EVs

It’s worth noting that Tesla has not disclosed specific sales figures for the Cybertruck this year; these figures are estimates. In its Q2 report, the automaker reported producing 386,576 Model 3s and Model Ys, with 422,405 deliveries overall. The Model S, Model X, Cybertruck, and Semi were grouped under ‘Other Models,’ totaling 24,255 units produced and 21,551 delivered last quarter. The exact number of Cybertrucks in these totals remains undisclosed.

Cox Automotive’s analysis highlights that due to the Cybertruck, the average transaction price of new Tesla models surged significantly from $56,809 in May to $58,399 in June, marking a 2.8% increase and a 5.7% rise from the previous year.

Perhaps even more interesting is that the average transaction prices of new Teslas have increased more over the past year than any other brand.

Tesla Cybertruck Touted As Best-Selling Model Over $100,000 In June

Besides Tesla, the automaker with the highest increase in ATP from June 2023 was Chrysler, jumping by 5.5%. Other brands reporting notable increases include Toyota and Porsche, both with a 5% rise, Lexus with a 4% increase, and Mazda with a 3.8% increase.

In June, the average price paid for EVs reached $56,371, marking a 0.9% increase from May but a 2.5% decrease from June 2023. Overall, the ATP for all new vehicles in the U.S., regardless of powertrain, was $48,644 in June.

Average Transaction Prices
MakeJune-24 May-24June-23MoM Diff.YoY Diff.
Acura$52,261$52,124$51,8230.3%0.8%
Alfa Romeo$51,509$52,099$54,362-1.1%-5.2%
Audi$64,108$64,872$64,513-1.2%-0.6%
BMW$72,740$72,838$73,298-0.1%-0.8%
Buick$32,468$33,339$37,837-2.6%-14.2%
Cadillac$72,467$73,098$75,110-0.9%-3.5%
Chevrolet$47,023$47,016$48,3000.0%-2.6%
Chrysler$49,323$50,269$46,769-1.9%5.5%
Dodge$50,367$49,277$52,5162.2%-4.1%
Ford$56,542$55,697$53,6861.5%5.3%
Genesis$63,627$63,391$63,2970.4%0.5%
GMC$62,188$63,410$63,261-1.9%-1.7%
Honda$36,690$36,219$36,9931.3%-0.8%
Hyundai$37,093$37,196$35,661-0.3%4.0%
Infiniti$57,422$58,074$60,113-1.1%-4.5%
Jaguar$72,581$73,833$74,315-1.7%-2.3%
Jeep$55,401$56,083$55,102-1.2%0.5%
Kia$36,238$36,433$35,588-0.5%1.8%
Land Rover$98,537$102,710$99,684-4.1%-1.1%
Lexus$59,556$60,149$57,284-1.0%4.0%
Lincoln$65,479$65,510$65,0970.0%0.6%
Mazda$35,134$34,271$33,8092.5%3.9%
Mercedes-Benz$81,014$81,282$81,349-0.3%-0.4%
Mini$39,273$38,198$39,7232.8%-1.1%
Mitsubishi$32,213$30,447$32,9955.8%-2.4%
Nissan$34,101$33,569$35,4041.6%-3.7%
Polestar$51,638$50,926$54,3421.4%-5.0%
Porsche$123,175$121,959$117,2681.0%5.0%
Ram$65,842$65,995$66,206-0.2%-0.5%
Subaru$35,282$35,213$35,9010.2%-1.7%
Tesla$58,399$56,809$55,2302.8%5.7%
Toyota$41,892$41,912$39,8860.0%5.0%
Volkswagen$35,723$35,880$37,300-0.4%-4.2%
Volvo$59,551$59,376$57,1910.3%4.1%
Industry$48,644$48,378$48,9510.6%-0.6%
SWIPE
Tesla Cybertruck Touted As Best-Selling Model Over $100,000 In June