• Mercedes-Benz USA has reported their second quarter results and sales were down by 12%.
  • The EQS and EQS SUV were the big losers as sales dropped 57% to 2,556 units.
  • Despite lackluster EV sales, plug-in hybrids jumped 524%.

Mercedes has walked back their electric vehicle ambitions and decided to invest more into internal combustion engines. Their reasoning is becoming crystal clear as EV sales have tanked.

Mercedes-Benz USA released their second quarter results today and they paint a grim picture for electric vehicle adoption. EQE and EQE SUV sales fell 47% compared to the second quarter of 2023. That’s a huge drop, but year-to-date sales are only off by 4%. However, the EQE SUV didn’t go on sale until the spring of 2023, so it’s clear that sales have slowed more than the year-to-date figures suggest.

More: The 2025 EQS Actually Looks Like A Mercedes Now

Things get even worse when you look at the EQS and EQS SUV as second quarter sales fell 57% to 2,556 units. Year-to-date sales were down 52%, although the facelifted sedan could give the lineup a boost when it arrives in America late this year.

The only real EV bright spot was the EQB, which saw sales jump 88% in the second quarter. That being said, year-to-date sales are only up 4% to 3,844 units after an extremely slow first quarter.

Last but not least, eSprinter sales are off to a disappointing start as the company has only sold 642 vans through the first six months of the year. To put that number into perspective, Ford sold 3,410 E-Transits in the second quarter and has year-to-date sales of 6,301 units.

 Mercedes EV Sales Are In Freefall, EQS Down More Than 50%

While EVs are struggling, plug-in hybrid sales skyrocketed 524% in the second quarter. Mercedes-Benz USA CEO Dimitris Psillakis expects this “momentum will continue to build as we expand our plug-in hybrid portfolio with the highly anticipated U.S. launch of the GLC 350e and the stunning AMG SL 63e S in Q3.”

As for what’s hot and what’s not, the CLE is off to a strong start as consumers snapped up 3,424 units during the second quarter. GLS sales climbed 28%, while the GT was up 35% to 1,046 units.

On the flip side, consumers turned their back on the S-Class as second quarter sales dropped 42% and are down 33% for the year. The G, GLA, and GLB were also down slightly, while SL sales dropped 49% and are down 60% for the year.

Mercedes-Benz USA Q2 2024 Group Sales
Model LineQ2 2024Q2 2023Quarterly %YTD 2024YTD 2023Yearly %
A-CLASS28-75%368
C-CLASS9,3778,9804%17,42917,2741%
E-CLASS4,6204,2997%8,0466,98215%
S-CLASS2,4054,155-42%4,7857,153-33%
G-CLASS2,4702,958-16%5,4775,803-6%
CLA2,9852,8425%3,5955,696-37%
CLE3,4244,283
CLS7249-97%18620
GLA4,4995,549-19%6,74610,065-33%
GLB3,4763,944-12%9,0427,74617%
GLC17,49117,733-1%26,10520,38928%
GLE15,78014,9416%30,87631,685-3%
GLS6,7895,29928%14,24711,66122%
SL6511,277-49%8522,149-60%
GT1,04677735%1,7521,54014%
EQB3,1731,68888%3,8443,7134%
EQE3,9117,410-47%9,0249,354-4%
EQS2,5565,990-57%5,10810,749-52%
Vans10,93420,269-46%26,98734,190-21%
MB Total95,596108,368-12%178,219186,837-5%
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