- Production of the model will allegedly be reduced to one shift at the Zuffenhausen plant.
- Germany scrapped state subsidies for electric vehicles at the end of 2023.
- The recent 2025 Taycan update might help offset the decline in sales.
Porsche is reportedly reducing production of the all-electric Taycan in Germany due to slowing sales and a general decline in demand for EVs.
The Taycan has been a solid performer for Porsche, selling more than 40,000 examples in 2023. However, a report from Germany claims that, like many other EVs, demand is dropping because early adopters desperate to buy an EV have already done so.
Read: Over 30,000 Porsche Taycans Have Front Brakes That Could Fail
Stuttgarter Nachrichten believes the Zuffenhausen plant, where the Taycan is built, will soon move to a single shift in response to the lower-than-anticipated demand. Porsche is thought to be negotiating with the local works council, and the change is not expected to result in any job losses. A spokesman from the brand hasn’t commented on the report.
The abolishment of German state subsidies for electric vehicles at the end of 2023 is not believed to be a major contributor to declining demand.
Sales of EVs have suffered through the first six months of 2024 in Germany, dropping 16.4%. In addition, the Chinese market is drying up for the Taycan because of the growing number of cheaper EVs built locally. The German publication adds that luxury German models that Chinese buyers want are those with combustion engines, not electric powertrains.
The Porsche Taycan was recently updated for the 2025 model year and this should help offset some of the decline in demand as some shoppers may have been holding out for the new model to arrive.
The launch of the Macan Electric should also aid the automaker. It’s cheaper than the Taycan and will be sold in China, where it could be a strong seller.
