• Subaru Forester sales are up 51.4% compared to H1 2023, making it the brand’s leader.
  • The WRX and BRZ performance models are experiencing significant sales declines.
  • Overall Subaru sales are slightly (6%) due to strong performances by the Outback, Crosstrek, and Forester.

Subaru has an interesting lineup with several unique vehicles. Some of them are selling well, others aren’t and we’re here to break it down. The Outback, Crosstrek, and surprisingly, the Forester, are largely carrying the brand. On the other hand, the brand’s performance models are struggling. That might be putting it lightly.

First, let’s focus on the positives. The Outback continues to be one of the best-selling Subarus with 81,703 sales so far this year. That’s up 0.4 percent YOY and in June the automaker moved 16,853 of them. The only car that sold nearly as well was the Crosstrek with 15,132 sales in June, and 79,500 this year so far, up 4.4 percent over the first six months of 2023.

Read: The Fastest And Slowest Selling Car Brands In The US

However, the crown for the best-selling model goes to the Forester, which is experiencing a hot streak. Subaru has already moved 92,849 units this year, with most belonging to the outgoing generation as the new model just went on sale.

That’s right, the old Forester is leading the brand’s charge, boasting a significant sales increase of 51.4% compared to H1 2023. Unfortunately for Subaru, the only other model enjoying a sales bump is the Solterra, with 5,385 units sold compared to 2,972 in the first half of 2023.

Subaru Sales
ModelJune-24June-23% ChgYTD-24YTD-23% Chg
Ascent5,0205,889-14.8%27,95533,141-15.7%
BRZ243382-36.4%1,4142,512-43.7%
Crosstrek15,13213,8029.6%79,50076,1304.4%
Forester11,10810,6694.1%92,84961,31051.4%
Impreza2,4642,954-16.6%14,89219,291-22.8%
Legacy1,8402,347-21.6%9,45011,960-21%
Outback16,85316,2253.9%81,70381,4030.4%
Solterra1,236574115.3%5,3852,97281.2%
WRX1,3322,326-42.7%9,29515,373-39.5%
TOTAL55,22855,1680.1%322,443304,0926%
SWIPE

Now for the downsides and oh boy are there a few. The Ascent is the best of the worst and is down 15.7 percent. The three-row SUV market isn’t exactly cold right now so something needs improvement. On top of that, the BRZ and WRX have fallen off of a proverbial cliff. The former is down 43.7 percent. Only 1,414 have sold this year, by far the worst figure in Subaru’s lineup.

The WRX is down 39.5 percent YOY. The current generation came out in 2022. It shouldn’t be quickly fading away but unfortunately, here we are. 

Subaru WRX Sales Tank By 39.5% As Forester Finds Unexpected Success