- Jaguar is going all-electric but will cease new-car sales in some markets for one year.
- During that time it will continue developing its all-new lineup comprising of EVs..
- A pivotal concept is due in December that should indicate a lot about the future of the brand.
It’s a weird time to be a Jaguar fan. For the last quarter of a century, it tried to put itself into a position like that of BMW. Now, it’s decided to go a whole new electrified route. To change its path, it’s killing off every model it makes save for the F-Pace. In fact, in some markets, new Jaguars won’t even be available for sale for about a year.
Late this year, the automaker will unveil a new concept that will give us all an insight into its plan. It’ll be a “copy of nothing” says Rawdon Glover, the director of Jaguar. To put it lightly, the design should be dramatically different from pretty much everything the brand sells today.
More: Jaguar’s Planned Rebirth Includes Targeting A Wealthier Market
The lighting is set to be slim and sleek, there is no rear window, and the ‘Leaper’ Jaguar hood ornament is updated. This is going to be a six-figure four-seat four-door GT car described by Glover as “edgier than you’d expect.”
No new car sales in Europe, UK for a year
After the debut, the F-Pace will live on for a while but ultimately, it’ll die too and in some areas where it’s not available, new Jaguars won’t be on sale for about a year.
Speaking to Autocar about the pause in sales, Glover said that “There will be a period where you will not be able to buy a Jaguar” in certain European markets by the end of 2024, with the UK following “from the early part of next year”. This pause will precede the launch of the brand’s all-new, fully electric lineup.
We have reached out to Jaguar USA to ask about whether this sales hiatus will also impact the US and Canadian markets. We will update this story as soon as we receive a response.
That might not be all bad though. Since this new breed of Jaguar intends to cater to a whole new market, a little bit of time away might make that a bit easier.
As we’ve mentioned in our review of the Rolls Royce Spectre, electric cars and high-end luxury go hand in hand. Every major drawback of modern-day EVs is an afterthought for the super-wealthy. That’s the same demographic that Jaguar is now targeting with its lineup.
All the naysayers upset that it’s leaving combustion behind need to cool their jets and drive one before they comment. Finally, anybody who bought a Jag in the last few years might be about to have a seriously posh dealership experience in the near future.