- A dealer in Arizona is advertising a GR Corolla for invoice pricing.
- That’s beneath MSRP and a dramatic departure from previous pricing.
- The car in question is a 2024 GR Corolla Premium with an MSRP of $42,016.
The Toyota GR Corolla is a hot hatch that for the last couple of years sold like a hot commodity. Dealers routinely stacked fat markups on it as though they had the last example on the planet. Now, prices are starting to drop and at least one dealer is advertising a GR Corolla Premium beneath MSRP.
The car in question rests at Hatch Toyota in Show Low, Arizona. Being a Premium trim it comes with limited-slip differentials, fog lights, an eight-speaker sound system, heated front seats, faux-leather upholstery, and a heated steering wheel. MSRP for the base version of this car is just over $41,000. This particular example has an MSRP of $42,016.
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That’s what makes it so interesting that according to this post, the dealer is willing to sell the car for just $40,237.25. According to the salesperson, that’s invoice pricing or the same amount that the dealer paid Toyota for the car. That doesn’t mean that Hatch won’t make anything on the GR however since the manufacturer could have some incentives for selling the car that aren’t openly advertised to the public.
Regardless of what the dealer ends up getting, it sounds like a good deal overall for a car that is every bit as engaging as it is practical. Notably, this isn’t one of the latest face-lifted versions of the GR Corolla which could be a contributing factor to its price. In addition, it’s worth noting that there’s no way to be totally sure that the dealer won’t try to tack on additional fees once someone shows up to buy this car.
We’ve previously reported on a GR Corolla advertised by the same person but for a different dealership. In that case, it appeared as though the pricing online didn’t match. Here, the website for Hatch lists this car at MSRP so at least neither figure shows a markup.
This appears to be just one more example of how pricing is beginning to normalize a little. In fact, it’s the second time that we’ve chronicled a GR Corolla at beneath MSRP. Interestingly, that one was white as well.