- The Mustang recorded a 54% sales increase in August compared to last year.
- The discontinuation of rival muscle cars is considered to have played a part in this increase.
- Ford sold 49.8% more hybrids, and 28.9% more EVs compared to August 2023.
The Ford Mustang currently holds the title of the only muscle car left on the market in North America—well, at least until the new Dodge Charger decides to make its grand entrance later this year. With zero competition in sight, Mustang sales have predictably taken off, soaring a whopping 54 percent last month compared to the same period last year. Turns out, being the last one standing can really do wonders for your numbers.
More precisely, the Mustang managed to move 3,164 units in August 2024, up from 2,036 in August 2023. That brings Ford’s year-to-date total for the pony car to 33,817 units—a 17.7 percent boost over the same period last year.
More: 2025 Ford Mustang Gains ’67 Brittany Blue Color And Free ’99 SVT Cobra Gauges
With the Chevrolet Camaro and the Dodge Challenger having been discontinued, Ford is enjoying a muscle car monopoly. But this joyride won’t last forever—Dodge is gearing up to crash the party with the two-door Charger Daytona EV arriving in late 2024, followed by its internal combustion engine version in 2025.
The Mustang stands alone as the only car in Ford’s North American lineup, where trucks and SUVs reign supreme. Of the 1,400,341 vehicles Ford sold from January to August 2024—a 4.3 percent increase—767,562 were trucks (+3.4%), 598,962 were SUVs (+4.8%), and a mere 33,817 were cars (+17.5%).
2025 Ford Mustang 60th Anniversary
Ford’s hybrid sales surged in August 2024, with 16,394 units sold—a 49.8 percent jump compared to the previous year. The year-to-date figures tell a similar story, with hybrid sales reaching 125,462 units, marking a 49.3 percent increase. It seems going hybrid is catching on, and Ford is reaping the benefits.
The company’s EV sales climbed 28.9 percent in August with 8,944 units sold, and year-to-date sales 57.6 percent to 61,366 units, thanks largely to the growing demand for the F-150 Lightning (+86.5%) and the Mustang Mach-E crossover (+39.8%).
Yet, despite these significant gains for Ford’s electrified lineup, it’s the gas-powered models that continue to rule the road, with 157,647 units sold in August (+9.9%) and 1,213,513 year-to-date, down just 0.5 percent. The biggest winners last month were the Ranger, which skyrocketed by 173.6 percent, and the Explorer, which saw a 97.1 percent boost.
