• Hyundai Motor America had its best August on record as the company sold 79,278 vehicles last month.
  • The automaker has sold 548,003 vehicles in the past eight months, which is up 4% from a year ago.
  • Sonata sales soared 75%, but the Ioniq 6 is struggling.

Hyundai has a lot to celebrate as they achieved record August sales in the United States. The automaker sold 79,278 vehicles last month, which was a 22% increase from a year ago.

Hybrids were the big winner as retail sales jumped an impressive 81%. This was aided by strong demand for the Tucson Hybrid, which was up 113%. The Santa Fe Hybrid also saw strong demand as overall sales – including fleet – were up 120%.

More: 2025 Hyundai Ioniq 5 Packs More Range, NACS Port And New XRT Trim

Retail EV sales climbed 27% with the Ioniq 5 jumping 74%. However, the overall picture was cloudier as the Ioniq 5 was only up 35% and Ioniq 6 sales plummeted 51%. The numbers for the latter are downright bleak as the company only sold 808 units last month. On the bright side, that’s 800 units more than the Nexo FCEV, which generated a mere 8 sales.

Car sales were surprisingly strong as the Elantra was up 28%, while the Sonata soared 75%. The Sonata’s strong showing could continue in the future as Hyundai recently announced the 2025 model will offer an entry-level SE trim that lowers the price to $26,650. That’s $850 less than its predecessor, but a number of features have been cut to lower the price of entry.

While the Sonata generated 5,953 sales last month, the big winners were the Tucson (20,864), Elantra (14,379), and Palisade (11,208). The three-row crossover was up 84% compared to last year and that’s impressive considering a redesigned model is on the horizon.

Hyundai U.S. Sales
VehiclesAug-24Aug-23% Chg2024 YTD2023 YTD% Chg
Elantra14,37911,262+28%90,43297,898-8%
Ioniq 54,8383,572+35%26,98221,348+26%
Ioniq 68081,663-51%8,4986,653+28%
Kona6,1125,777+6%59,36449,825+19%
Nexo818-56%87157-45%
Palisade11,2086,107+84%73,59051,306+43%
Santa Cruz2,4863,079-19%23,04626,032-11%
Santa Fe10,15211,732-13%75,76383,486-9%
Sonata5,9533,397+75%42,85533,940+26%
Tucson20,86416,242+28%129,145134,367-4%
Venue2,4702,197+12%18,24121,137-14%
SWIPE