- The current flagship of the Mustang family has a base MSRP of $60,635.
- A dealer in Sacramento is asking Corvette Z06 money for the Mustang.
- Thankfully, there are dozens of Dark Horses that can be found at MSRP.
For decades, the Ford Mustang has been an affordable muscle car for the masses, but thanks to some very greedy dealerships across the United States, picking up the keys to the most desirable 2024 model could cost you much more than you’d expected.
Dealer markups are commonplace nowadays, particularly for in-demand performance cars. However, some we’ve found for the latest-generation Mustang go beyond a dealer wanting to make a tidy profit. Some verge on downright robbery. Brace yourselves because we’re in an era of Mustangs commanding over $100,000.
Read: Ford Mustang GTD Is The Most Powerful Production Pony Car Ever With 815HP
A peruse through Autotrader reveals there are currently five 2024 Ford Mustang Dark Horse models in the US marked up at over $100,000. The priciest of them all comes from Future Ford of Sacramento and has been listed with a $125,500 asking price. That’s a huge sum for any car, let alone a Mustang, and is $64,865 more than the $60,635 starting MSRP of the Dark Horse. That means you’d have to pay more than double what Ford itself thinks the car is worth to get behind the wheel, rather than placing an order and waiting to take delivery.
The prices of other Mustang Dark Horse models costing six digits range from $100,805 to $112,835, all of which have between 5 and 10 miles under their belt.
Fortunately, not all Dark Horses are quite this expensive. CarScoops has found seven priced between $90,000 and $100,000 and 39 with asking prices between $80,000 and $100,000. Even still, these prices are still significantly higher than the car’s MSRP and there’s no guarantee you’ll be able to find one at your local Ford dealership. Dozens of Dark Horse models are also available at or near the car’s MSRP, although lots of them appear to be well-specified examples that still cost more than $70,000.
Many of the cars sitting at dealership lots are fitted with the $5,495 Dark Horse Handling Package, which adds unique 19-inch wheels with wider tires, adjustable strut top mounts, front tow hooks, magnetic dampers, a performance rear spoiler, and revised chassis.
The Dark Horse isn’t the only model to be hit by dealer markups. Several 2024 Mustang GT Premium models have asking prices exceeding $65,000, despite this model carrying an MSRP of $47,380.
