- Mercedes-Benz knows the G-Class is popular among celebrities and is using the famous Hollywood actor to promote it.
- US pricing for the all-electric off-roader hasn’t been confirmed.
In the lead-up to the electric G-Glass’s world premiere, Mercedes-Benz went out of its way to spruik the EV’s off-roading abilities, knowing it would have to convince some diehard enthusiasts that it’s just as capable as the ICE model. It’s now leaning into the celebrity appeal of the G and has called upon award-winning actor Bradley Cooper to promote it.
A new commercial for the G has recently been released by the German car manufacturer and shared online. It shows the electric SUV climbing what seems like an unconquerable mountain, and while it looks to be mostly CGI, the image of the Mercedes sitting atop a sheer cliff is quite remarkable. The camera then pans out from Cooper’s eye and shows he’s parked the same matte blue electric G on a large pile of rocks in the center of a city.
Read: Trick New Battery Could Give Electric Mercedes G-Class A 400-Mile Range
The clip touches on two of the of the most important aspects of the G. Sure, it’s a capable off-roader, but Mercedes-Benz knows it holds huge appeal among wealthy, city-dwelling buyers who’ll probably never drive it along anything other than perfectly smooth pavement.
This explains why the brand decided to host the vehicle’s world premiere in Los Angeles back in April. The event was held on the doorstep of Beverly Hills in Franklin Canyon Park, an area frequented by the rich and famous who have an affinity for the G-Class. Plenty of celebrities attended the event, too, including Trevor Noah, Saweetie, Kendall Jenner, Zane Lowe, Tracee Ellis Ross, and Selma Blair. Rap superstar Travis Scott even performed at the exclusive event. A G 500 Cabriolet owned by Jenner was used as part of an intricate display.
Mercedes hasn’t said how much the electric G will set back U.S. buyers, but in Germany, it starts at a touch over €142,000 or the equivalent of $157,000. However, the first examples expected to arrive stateside will be the more well-equipped Edition One versions which command €192,524 in Europe, equal to just under $213,000.
