- Subaru sold 63,053 vehicles in August, an 11.8% increase from August 2023’s 56,407 units.
- Year-to-date sales rose 6.4% to 437,198 units, compared to 410,888 at this time last year.
- Despite overall gains, WRX, Legacy, Impreza, BRZ, and Ascent sales have declined this year.
Subaru of America is celebrating its 25th consecutive month of yearly month-over-month sales growth and while some of its models are proving particularly popular, a handful have experienced sales declines, including the Forester.
Last month, the company shifted 63,053 new vehicles. This represents an 11.8% gain over August 2023, when 56,407 units were sold. Sales have been strong throughout the entire year, rising 6.4% to 437,198 over the same period last year.
Read: Old 2024 Subaru Forester Flies Off Dealer Lots
A key contributor to this growth is the Subaru Crosstrek. Sales spiked 46.5% in August with 20,396 examples finding new homes, a significant increase from the 13,920 delivered last August. Sales of the Crosstrek have proven strong all year and are up 13.8% to 115,214 units.
After months of declines, the BRZ sports coupe saw a glimmer of recovery with a 29.5% boost in August, reaching 347 units. Similarly, the Impreza surged by 43.6% to 3,166 units, and the Solterra also enjoyed a 54.9% increase, totaling 1,417 units. Things weren’t so good for the Forester as sales dipped 12% to 13,456 units while Subaru continued to ramp up production to full capacity. Sales of the Legacy also collapsed 40.2% in August.
While the Forester had a rough August, it’s been selling like hotcakes for much of the year, largely due to the outgoing model’s popularity. Total sales for the January-August period hit 116,987 units, a huge 28.4% rise from the 91,108 examples sold last year. The only Subaru outpacing the Forester with sales growth this year is the Solterra, jumping 73.6% to 8,063 units. The Outback has enjoyed a smaller increase of 3.7%.
Subaru US Sales
Interestingly, Subaru’s two most performance-oriented models aren’t doing very well this year. Demand for the rear-wheel drive BRZ has dropped 34.3%, while 35.5% fewer WRXs have been sold this year than last year. Despite this, the president and chief operating officer of Subaru of America, Jeff Walters, remains upbeat.
More: What’s Going On? Toyota GR86 Sales Shoot Up 42% While Subaru BRZ Plummets 44%
“August marked our 25th consecutive month of growth thanks to Subaru retailers nationwide,” he said. “Their dedication to being a trusted partner in the vehicle journey remains an important part of keeping our customers satisfied, whether it is for someone purchasing their first Subaru or returning for their next.”
