- Toyota has renamed the PHEV versions of the Prius and RAV4 for the 2025 model year.
- The two models abandon the Prime moniker but remain largely unchanged.
- The 2025 RAV4 PHEV is priced at $425 more compared to its predecessor.
Toyota has dropped the “Prime” nameplate for its 2025 Prius and RAV4 Plug-in Hybrids in the U.S. and Canada. Going forward, these models will be aptly referred to as PHEV or Plug-in Hybrid, matching the straightforward naming conventions already embraced in Europe and Japan. While both cars will feature the PHEV badge with a blue dot on the body, Toyota’s literature will also use the term “Plug-in Hybrid”.
More: Toyota Sets Sights On Hybrid-Only North American Lineup
The company claims that the change to the plug-in hybrid abbreviation is “intended to help consumers more easily identify the powertrain choices among Prius and RAV4 models.” The Prime label had been part of the Prius since 2016 and the RAV4 since 2019, but now it’s out with the old and in with… well, the more basic.
Goodbye blue emblem
In addition to the name change, the electrified SUV has also bid farewell to the blue Toyota oval emblem, which once signified hybrids, PHEVs, EVs, and FCEVs. Toyota began phasing out this feature last year in the 2024MYs, swapping it out for a blue dot on the trunk or tailgate
Aside from the rebranding, the 2025 Toyota Prius PHEV and 2025 Toyota RAV4 PHEV remain virtually unchanged from their predecessors. In terms of looks, trim structures, equipment, and powertrains, they are pretty much the same as before.
2025 Toyota Prius Plug-in Hybrid
Powertrain performance
The current generation of the Toyota Prius (XW60) has been around since the 2023 model year, available with both HEV and PHEV powertrains. The PHEV system combines a 2.0-liter engine with a single electric motor for a combined output of 220 hp (164 kW / 223 PS). This powertrain enables a zippy 0-60 mph sprint in 6.6 seconds. More importantly, the Prius PHEV boasts up to 44 miles (71 km) of electric range and a combined fuel consumption rating of 52 mpg in Hybrid mode.
Meanwhile, the fifth-gen Toyota RAV4 PHEV, which arrived in the U.S. for the 2020 model year, is equipped with a 2.5-liter engine and two electric motors, churning out a combined 302 hp (225 kW / 306 PS). The AWD setup offers 42 miles (68 km) of electric-only range and a combined fuel economy of 38 mpg.
Limited availability for the RAV4 PHEV
The 2025 Toyota RAV4 PHEV will arrive in “limited quantities” at dealerships starting in late 2024. With a starting price of $43,865 (excluding dealer processing and handling fees), it is $425 more expensive than the 2024 model year. The company has yet to announce pricing for the 2025 Toyota Prius PHEV, but its 2024 model year predecessor starts at $32,975.
2025 Toyota RAV4 Plug-in Hybrid
