• Fiat has launched a bizarre new campaign that compares the 500e to the Tesla Cybertruck.
  • The company said the clips celebrate the “electricity between us,” but they reek of desperation.
  • With a starting price of $32,500, the Fiat 500e offers a modest range of up to 149 miles.

While Smart was smart enough to pull out of the United States, Fiat remains much to the delight of a few dozen people. That’s no joke as the brand sold just 235 units of the 500e electric hatch in the third quarter this year.

To put that number into perspective, the 500e was beaten by several vehicles that have already gone out of production. Jeep dealers sold 435 Cherokees and 450 Renegades in Q3, while 978 Chrysler 300 sedans found a new home. Even the Fiat 500X, which was dropped in 2023, generated 81 sales.

Review: Fiat 500e Is A Stylish EV, But At What Cost?

So what’s the bold plan to boost interest? Compare the 500e to the Tesla Cybertruck, apparently. That’s an odd move to say the least, but Fiat has released two new videos that play “upon the similarities and the differences between two unique all-electric vehicles.”

In “You Say Tomato, We Say Pomodoro,” Fiat says the Cybertruck is shock while the 500e is awwwww. They go onto claim the pickup was “inspired by angles,” while the electric hatchback was “inspired by angels.” The clip then states it’s “what an electric car should be.”

Of course, some people might beg to differ. After all, the 500e is slow, expensive, and limited by a short range. Pricing starts at $32,500 and that will get customers a 117 hp (87 kW / 119 PS) EV that can travel 149 miles (240 km) between charges.

On the bright side, that’s nearly $70,000 less than the Cybertruck. However, the entry-level all-wheel drive pickup has 600 hp (447 kW / 608 PS) and a range of around 340 miles (547 km). Plus, in July it was the best-selling vehicle over $100,000 in the US, outpacing everything else in the market.