- Mazda has already sold 313,452 vehicles through the first nine months of 2024, a 15% increase compared to last year’s figures.
- While the company had previously projected to sell 500,000 models in 2025, it has now lowered its expectations.
Mazda remains on track to break the 400,000 sales milestone in the U.S. this year—a first for the brand—and is optimistic that this upward trend will carry into 2025. That said, the company has dialed back its expectations, acknowledging that sales might not climb as high as it once projected.
Last year, Mazda’s US sales surged 23 percent, hitting 363,354 units. Through September this year, it has already delivered 313,452 vehicles, 15 percent more than during the first nine months of 2023. Contributing to this rise in sales has been the launch of the related CX-70 and CX-90 SUV. Mazda has also increased production of the CX-50 it builds at its joint venture plant with Toyota in Alabama.
Read: 2025 Mazda CX-50 Hybrid Offers Toyota Tech And 38 MPG
Mazda North America’s CEO, Tom Donnelly, is bullish about hitting 450,000 U.S. sales next year. However, the brand has pulled back from an earlier, more ambitious forecast of 500,000 units, citing a “no shortage of headwinds” facing the industry. “The once in 100-year-plus transformation the industry is going through – all of us are dealing with that,” Donnelly told Auto News. “The core business is still going to be solid.”
Making Mazda’s sales growth particularly impressive is the fact that it doesn’t have a single EV in its line-up, having canceled the poorly-received MX-30 last year. The Japanese company has taken a more measured approach to electrification, and that’s helping it, particularly thanks to shifting consumer interest in hybrid vehicles.
The carmaker has been steadily expanding its lineup of hybrid and plug-in hybrid models since last year, with the CX-70 and CX-90 leading the charge as PHEVs. Next month, it’ll start deliveries of the CX-50 hybrid and expects it to account for roughly 40 percent of all CX-50 sales.
“We’re pleased with the impact our multisolution approach is having on our business,” Donnelly said. “On top of the growth that we’re already experiencing this year, we’re excited about the impact that the CX-50 hybrid will have for us.”
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The CX-50 hybrid borrows its powertrain from Toyota. It consists of a 2.5-liter four-cylinder with three electric motors, an electronically-controlled CVT, and a small battery pack. It produces 219 hp and 163 lb-ft (221 Nm) of torque.
