- Models eligible for the discount include popular SUVs and trucks from Dodge, Jeep, and Ram.
- By combining current deals, it’s possible to get a Durango SRT Hellcat at $13,100 off MSRP.
- Current Ford owners or lessees don’t need to trade in their vehicle to take advantage of the offers.
If you’re driving a Stellantis product, Ford is practically throwing itself at your feet to win you over, and if you’re a Ford loyalist, Stellantis is just as keen to see you defect. This cutthroat competition between brands is great news for buyers, as it’s sparked a wave of aggressive incentives and discounts that make switching sides more tempting than ever.
Stellantis has just launched its so-called National Ford Conquest Bonus Cash program in the U.S., which offers a $2,000 discount to current Ford owners or lessees who purchase or lease a 2024 Dodge Durango, Jeep Wrangler, Wagoneer, Grand Wagoneer, Grand Cherokee, Grand Cherokee L, or Ram 1500 Quad and Crew Cab model. This incentive is designed to get Ford fans to reconsider their loyalty—and put them behind the wheel of a Stellantis machine instead.
Read: Stellantis Pauses Jeep Grand Cherokee And Dodge Durango Production In Detroit
The Dodge Durango is the biggest beneficiary of this new incentive. In addition to being available with up to a $2,000 discount, Dodge is running the National Power Dollars Retail Bonus cash scheme. This offers a $10-per-horsepower discount which is worth up to $7,100 in the flagship Durango SRT Hellcat. That’s not all, as Cars Direct note, $4,000 in bonus cash is also being offered on Hemi V8-powered models, meaning it’s now possible to get a Durango SRT Hellcat at $13,100 off MSRP – if you currently own or lease a Ford model. You can knock $2,000 off that offer if you’re not a Ford person.
Even better, Ford owners and lessees don’t need to trade in their vehicles to claim the $2,000 discount—just owning a Ford is enough to qualify.
This latest push from Stellantis comes just two weeks after Ford started targeting select Stellantis models. On October 8, it sent out a bulletin to dealers announcing that existing owners of Ram trucks would be offered a discount of up to $2,000 if they switched to a 2023 or 2024 Ford F-150 or F-150 Lightning. The size of the discount varied between $1,000 and $2,000 depending on the location, with states including California among the few where the full $2,000 was on offer.
