- There has been some speculation the Toyota Supra could die in 2026 alongside the BMW Z4.
- While the Supra has many years ahead of it, its shape could change in the future.
- Toyota recently committed to racing the Supra in Australia’s Supercars championship from 2026.
The Toyota Supra isn’t bowing out anytime soon. According to Toyota Australia’s vice president of sales, marketing, and franchise operations, the sports car is set to stick around for years, with a new generation already in the pipeline. So for now, fans of the badge can breathe easy—the Supra nameplate isn’t disappearing.
Earlier this year, a report emerged suggesting that production of both the current Toyota Supra and its platform-sharing sibling, the BMW Z4, would be axed by 2026. Both vehicles are assembled by Magna Steyr in Austria, and while the Z4 might be staring down the barrel, Toyota says that any decision to kill the BMW Z4 has no bearing on the Supra’s future. In short, the fate of the Supra is entirely in Toyota’s hands.
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“There is no plan to discontinue the Supra brand in this car company. I know that,” Toyota Australia’s Sean Hanley said. “BMW is not Toyota. The notion that Supra is stopping is purely speculative, and quite frankly, I have no expectation, sitting here today, that the Supra brand will disappear. At all.”
Toyota recently revealed that the current-generation Supra will compete in the Supercars championship Down Under in 2026, sporting a powerful V8. Hanley acknowledged the race car might survive for longer than the existing road-going model but underlined the importance of the Supra brand for the Japanese marque and serving as a halo.
“Quite frankly, I can tell you the car you saw today (the Supra unveiled at Bathurst) will be on this track for years,” Hanley told Car Expert. “I know that. The Supra nameplate goes back for years. There is a lot of legacy there. It is an incredibly important brand.”
Interestingly, Hanley hinted that the Supra “might change” and “might morph, shape-wise” in the future, though he kept the details deliberately vague, leaving us to wonder what that evolution could look like.
The longer the Supra sticks around, the better. Sure, the current car may not go down in history as an icon like its predecessors, but it serves an important role for the brand and remains a compelling model in the shrinking world of ICE-powered sports cars.
