- Many automotive brands face challenges, but only a few may not survive the next decade.
- Consumer preferences and EV mandates are forcing automakers to rethink survival strategies.
- With industry-wide shifts to EVs, legacy automakers might struggle to remain competitive long term.
Across the automotive world, brands often make substantial bets on the future without any guarantees of success. If a brand makes too many poor choices, it could face the risk of shutting down entirely. This is exactly what happened with Fisker, and now the looming question is, who could be next? Today, you tell us which brand you think won’t be here in a decade.
Our lead image features the Chrysler Pacifica, a vehicle that stood as the lone member of its lineup until recently. Chrysler decided to bring back the Voyager nameplate, a largely similar model. As it stands, Chrysler now produces 100% more minivan variants than any of its closest competitors in the U.S. market.
The big question is: can Chrysler survive with a product portfolio that essentially revolves around just two egg-shaped people movers? It would be a remarkable feat if they manage to pull it off.
More: Car Lots Are Overflowing, And Prices Are Starting To Crack
Another automaker facing a critical juncture is Jaguar. The British brand is currently undergoing a massive transformation, with plans to shift entirely to electric vehicles in the near future. This ambitious shift is coupled with a bold move upmarket, aiming for pricing that rivals the likes of Bentley. Additionally, Jaguar is set to unveil a new concept vehicle later this year, which will showcase its new direction.
Meanwhile, Jaguar is phasing out the production of all its current models, save for the F-Pace SUV. It’s a radical strategy, and it remains to be seen whether customers will embrace the change.
It’s also admitted that next year, dealers might not have any new cars to sell depending on where they’re located. Has another big brand ever taken a gap year while it sorted itself out? It sure seems strange and if the EV lineup doesn’t blow customers away, Jag could be blown away itself.
We’d be remiss without mentioning Mitsubishi. IWhile the company still builds and sells vehicles in other parts of the world, its presence in the U.S. market is dwindling. The Mirage is on its way out, leaving only the Eclipse Cross, Outlander Sport, and Outlander in Mitsubishi’s U.S. lineup.
None of these models are exactly flying off dealership lots. It’s almost as if the brand is being punished by the car gods for discontinuing the Lancer EVO and the real Eclipse.
Who’s on Death Watch? You Decide!
Finally, let’s talk about the results of the comment section. If the brand you think is going to die is already mentioned, just upvote that comment and then feel free to reply with your commentary. After we tally the votes, we’ll report back with the results and share what the Carscoops community predicts. If the results are very close, we might end up having a poll to determine the ill-fated brand by a vote. Now, it’s up to you.
