- Amazon is reportedly developing glasses with augmented reality features to assist delivery drivers.
- The glasses could help delivery drivers navigate from the van to the correct door more efficiently.
- The online retail giant faces several significant challenges, including privacy concerns ahead.
Amazon wants to help delivery drivers avoid obstacles on their way to your door. In fact, the company believes the solution could be a new set of smart eyeglasses. If these glasses make their way onto the face of your local Amazon delivery driver, they could potentially “shave seconds” off deliveries.
No doubt, Amazon is largely successful due to its quick delivery times. The company has survived numerous accusations about just how cutthroat it is regarding quick delivery too. Now, a new report says that these smart glasses are one new idea the brand has for improving the delivery experience.
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According to Reuters, the smart glasses are currently in development. Amazon sees them as a tool to help drivers take the fastest route from the delivery van to the customer’s door. That includes “providing left or right directions off elevators and around obstacles such as gates or aggressive dogs.” I cannot imagine a scenario where I’d consult my smart glasses while trying to avoid an aggressive dog, but I’m also not a delivery driver.
In any case, the report says that development, while underway, could lead nowhere depending on how successful testing is. Amazon responded to the report by saying that “We are continuously innovating to create an even safer and better delivery experience for drivers. We otherwise don’t comment on our product roadmap.”
No doubt, Amazon drivers would probably welcome more detailed delivery instructions at times. Navigating complex building infrastructure, apartment complexes, and the like can prove difficult. At the same time, there are several challenges that lay ahead if this tech is going to work.
Watch: Amazon Delivery Driver Survives A Train Slicing His Van In Two
Not only does Amazon need to develop a functional way for the glasses to actually help drivers navigate the entire delivery network, but they have to convince drivers to wear them. The glasses will need to work for those who already wear corrective lenses too. Finally, Amazon might face obstacles regarding regulation and privacy concerns, since this type of device could, in theory, record while the driver moves about the world.
